SAP Customer Relationship Management
Brochures & White Papers
SAP Customer Relationship Management (SAP CRM) solutions are helping companies around the world anticipate customer needs and build lasting, profitable customer relationships.
For more details about the benefits and capabilities of SAP CRM, check out the following information:
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"Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value"
Solution Briefs
Learn why your sales team's success depends upon its ability to acquire and grow profitable customer relationships and how the SAP Customer Relationship Management (SAP CRM) application can help by empowering it with the tools and information necessary to plan and analyze sales execution throughout the entire sales cycle.
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"Service: Reduce Cost While Maintaining Customer Satisfaction"
Solution Briefs
Has ensuring that customers receive high-quality service become a top priority for your organization? The SAP Customer Relationship Management application (SAP CRM) offers a complete service solution focused on driving customer loyalty and retention.
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"Partner Channel Management"
Solution Briefs
Discover how the SAP Customer Relationship Management (SAP CRM) application can help you leverage your partner relationships and empower channel partners so they can better market to, sell to, and provide service to your end customers.
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"Getting the Most from Your Interaction Center"
Solution Briefs
Learn how to make your interaction center a strategic, delivery channel for maximizing customer loyalty, reducing costs, and driving revenue with the only fully integrated customer relationship management application – SAP CRM. SAP CRM enables you to respond to inquiries cost effectively and proactively reach out to customers.
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"Web Channel Enablement"
Solution Briefs
Consider how to face increased competition, limited markets, and customer demands with a solid e-commerce strategy. Now is the time to increase your sales and reduce your transaction costs with the e-commerce capabilities offered in the SAP Customer Relationship Management (SAP CRM) application.
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"A Total Cost of Ownership Analysis of SAP’s Business Communications Management Solution" 
White Papers
This paper compares SAP Business Communications Management OnDemand versus non-SAP contact center system total cost of ownership models. It examines the benefits of an all-IP contact center suite with CRM integration. (Frost & Sullivan)
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"Achieving Service Excellence in Outsourcing Firms"
Thought Leadership
Investigate how firms providing IT and business process outsourcing services are achieving excellence in service delivery. The keys include establishing an IT service desk – the operational core of service delivery – and integrating service and asset management processes with core ERP systems.
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"Advancing Enterprise Mobility to Improve Sales and Service"
Thought Leadership
Explore the latest thinking on use of mobile technology to deliver business value by enabling sales and service processes – and transform processes across the enterprise. Business software vendors can best support their customers by collaborating with strategic partners to co-innovate and foster a mobile ecosystem.
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"Aligning Sales Territories to Enhance Sales Productivity"
Thought Leadership
Find out how companies are rethinking territory alignment – especially in a tough economy, when there are great variations in sales volume, product-line adjustments, and company mergers. Software tools can help overcome organizational and process obstacles to balance territories and enhance customer relationships.
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"Analytics for the CMO"
Aberdeen Reports
Read how best-in-class marketing organizations can drive more revenue and prevent being data-rich but insight-poor by using strong analytics to glean insights from prior marketing activities and current customers (Aberdeen, 2011).
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