Enhance the customer experience

Coordinate customer engagements across all touch points, and ensure experiences are consistent, personal, and satisfying – with our customer loyalty management software.

  • Deliver targeted marketing messages
  • Build long-term customer loyalty across multiple channels
  • Personalize reward programs to foster loyalty
Enhance the customer experience with loyalty programs
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2 birds soaring in the sky

Air Miles Netherlands Lifts Customer Loyalty

When it comes to global consumer loyalty programs, names do not get much bigger than Air Miles. Learn how Air Miles increased membership and loyalty by shifting its focus from points to brands and providing members with more relevant rewards.

Loyal shopper happily looks to make a repeat purchase

Retail Loyalty Programs: Pain Killer or Vitamin?

Find out how loyalty programs that span at least four or five consecutive quarters can go from painkiller to vitamin. See what Jon Wurfl, retail solution principal at SAP, has to say about avoiding short-term programs and the benefits of engaging customers on your terms.

Marketing managers discover the effects of an effective loyalty program

Save More Than Just Customers

Find out why so many customers are reconsidering their loyalty to certain products, brands, and companies. In this blog post, Bernard Chung, SAP CRM expert, explores recent CMO Council loyalty data and discusses why customers who switch brands during tough economic times often never switch back.

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