Engaging Customer Experience

Deliver an engaging customer experience with our customer engagement and cross- channel marketing software

Deliver in-context, personalized customer experiences across channels with SAP. Master digital channels such as Web, mobile, and social media – along with traditional channels like call centers and storefronts. Provide “in the moment” offers and messages that reflect each customer’s real-time information including interaction history, profile, social influence – and even location.

  • Create innovative, in-context customer interactions
  • Orchestrate seamless engagements across multiple channels, including social and mobile channels
  • Make follow-up interactions a natural continuation of previous interactions, deepening customer dialogue
  • Personalize every interaction with relevant messages and offers
  • Share real-time interaction history across all channels
  • Personalize loyalty programs across multiple channels, including social and mobile apps
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Featured Resources

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From Generic to Personalized

Your message is just one of many conversations about your brand – most of which you can’t control. Learn how SAP can take your customer experience from generic to personalized – with real-time insight that can help you reach the right customers, in the right ways, at the right times.

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Customer Experience: What Works

Customer experience has been a key focus for businesses in all industries for years now – long enough to learn what works well and what doesn’t. We asked top experts and practitioners for their most useful nuggets of advice for companies embarking on customer experience initiatives.

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STM: Saying “Merci Beaucoup”

Hear from Pierre Bourbonniere, CMO of Montreal's STM, as he elaborates on how his company developed the “Merci” program to personalize customer experience in the field. The real-time marketing program helped the company appeal to a younger audience, reclaim customers, and add new ones.

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