Data-Driven Marketing

Capitalize on data-driven insights and make intelligent business decisions to maximize the ROI

Combine your customer and market data into a unified view – to uncover hidden insights and make timely, intelligent decisions – with data-driven marketing analytics from SAP. Anticipate customer behaviors with predictive analytics, and systematically monitor both structured and unstructured data from call centers, e-mail, social media, as well as back-office systems like returns, finance, inventory, and more.

  • Gain a single, unified view of customer and market data
  • Monitor social sentiments and identify key opportunities to understand the “voice of the market”
  • Transform Big Data into market and customer insights – to drive better marketing decisions
  • Make the best decisions based on real-time information across revenue, margin, and propensity scores
  • Anticipate customer behaviors with predictive analytics
  • Build accurate segments and target audiences using real-time insights, analytics, and discovery tools
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How Analytics Are Changing Marketing

The secret to meeting customers’ expectations? Finding and analyzing the “good” data. Read this i-guide to discover how to dig through all the unstructured noise – social messages, customer data, and product info – and implement a successful marketing program that leverages high-performance analytics.

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Use Data-Driven Insights to Increase Competitive Edge

Learn how you can turn all the internal and external data your company collects into accurate, real-time insights that can help you drive better customer engagements and build loyalty. IDC explores how companies use predictive analytics to create a complete and compelling customer experience.

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Learn More About Your Customers

Convert data into insights – to understand who your customers are, what they want to buy, and how they want to do business with you. Combine key organizational data with external data sources to understand the “voice of your customers” – so they can be effectively targeted, engaged, and converted.

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