Agile Marketing

Market with speed and agility – with marketing resource management capabilities from SAP

React quickly to convert market opportunities – and drive higher ROI – with SAP marketing software. Rapidly develop and deploy marketing assets, optimize the marketing mix in real time, and collaborate with internal and external teams to devise winning strategies that grow the business.

  • Manage and streamline all marketing activities, from planning and budgeting to execution
  • Improve planning and forecast accuracy with real-time financial and other back-office information
  • Optimize your marketing mix with real-time insights that improve ROI
  • Develop results-driven programs through task management, campaign templates, and workflows
  • Improve processes by reducing digital asset duplication and ensuring brand compliance
  • Collaborate with key stakeholders to speed time-to-market and optimize decision making
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Featured Resources

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Find the Signal Through the Noise

With more accurate prediction capabilities and greater cross-functionality, marketing has shifted from cost-center to revenue driver – giving marketers greater influence. Read this report to discover how to harness new technologies and broaden your skill set.

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The New Marketing Strategy? Streamline

Hear from Kevin Cochrane, CMO of OpenText, who explains the latest key marketing strategy: “streamline marketing”. Discover why the modern marketer needs to focus on both process and technology to optimize the creation of a brand in our new digital age.

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Marketing: The Glue that Binds

In this time of continuously challenged business models, marketing must provide the glue that binds the company together around the brand promise. This broader role requires a significant rethinking of structure, process, and skills. Read this e-book to get started.

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