Targeting your customers with personalized marketing just got easier – with Adobe Target from SAP. This powerful Web personalization software features an intuitive user interface and optimization tools that allow you to target site visitors with confidence, test quickly and often, and create digital experiences that deliver real revenue.
- Segment visitors into distinct groups based on highly detailed anonymous visitor data
- Easily test variations of digital content to see which perform best with specific groups
- Create rules that define criteria for serving specific content to particular groups
- Use automated behavioral targeting tools to generate highly relevant content
- Provide visitors with relevant offers or products based on their keyword searches
- Use robust filtering tools to help visitors easily find what they’re searching for