Gain deeper real-time insight into customer behavior across all marketing channels with Adobe Analytics from SAP. This new digital analytics software makes it easier for you to find hidden patterns and behaviors in huge amounts of data – so you can better understand what your customers want and what they’re saying about your company.
- Track marketing campaigns in real time across all online and offline channels
- Leverage ad hoc analysis to instantly identify high-value customer segments
- Align digital marketing initiatives with key business objectives
- Optimize ad spend to determine the best allocation of advertising budgets
- Increase conversions by delivering the online experience your customers want