Air Miles Netherlands case study: Flying higher with smarter loyalty management

Learn how Loyalty Management Netherlands (LMN) – a long-standing customer loyalty program for Air Miles Netherlands – is increasing membership by shifting its focus to more personalized rewards. Read this Bloomberg Businessweek case study to learn more about LMN’s success with SAP software, and discover 5 best practices for customer loyalty programs:

  • Leverage data-based customer and loyalty insights
  • Make the program modular so it’s easier for partners to plug in
  • Focus on open programs that support a wide range of rewards
  • Put customer relationships at the center of the program
  • Keep the program simple using a streamlined system
Airplane soaring in the sky
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