Sharks: Scored a hat trick with integration

The parent company for the San Jose Sharks needed a single integrated system to run all eight of their sports businesses. Their new system features unified CRM, purchase ordering software that works with outside sources such as Ticket Master, and an easy-to-use dashboard that allows the owner or any senior executive to push a button at any time and see how the arena did the previous night. Here’s how they did it.

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Sports team in a huddle

How Teamwork Made NBA.com/stats a Reality

Creating a database of almost 70 years of player and team stats for a national sports league with 30 teams is no simple task. Making it available 24/7 to millions of fans worldwide is even more of a challenge. Here’s how the NBA made it happen.

NBA fan using a smartphone while sitting on a basketball

NBA Gives Fans Their Entire History of Stats

For the first time, NBA fans have direct access to the league’s entire history of stats. These are literally the same stats that the coaches, GMs, and scouts are working with. Discover the impact this is having on fan engagement. (Hint: it’s huge.)

Football players lined up

Football's Secret Weapon: High Tech

The inventors of football used intuition and good feeling to improve the team performances. Today, the German Bundesliga football club TSG 1899 Hoffenheim uses latest sensor-based technology combined with SAP HANA to push the limits of player potential.

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