Sharks: Scored a hat trick with integration

The parent company for the San Jose Sharks needed a single integrated system to run all eight of their sports businesses. Their new system features unified CRM, purchase ordering software that works with outside sources such as Ticket Master, and an easy-to-use dashboard that allows the owner or any senior executive to push a button at any time and see how the arena did the previous night. Here’s how they did it.

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Sports team in a huddle

How Teamwork Made NBA.com/stats a Reality

Creating a database of almost 70 years of player and team stats for a national sports league with 30 teams is no simple task. Making it available 24/7 to millions of fans worldwide is even more of a challenge. Here’s how the NBA made it happen.

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NFL: Turning Fantasy Football into Real Wins

To make NFL.com the go-to place for fantasy football fans, the NFL worked with SAP to create a comprehensive stats database that makes it easier for fans to build a winning team. Learn how this has increased website engagement and product sales.

Soccer ball in front of the net

DFB: Offering a Better Fan Experience

Deutscher Fussball-Bund (the German Football Association) wanted to offer a better fan experience with mobile. Learn how they can now send highly personalized emails directly to their fans’ mobile devices – and how it’s growing their bottom line.

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