Win over demanding shoppers – with our customer-centric merchandising solutions for retail

Keep pace with fundamental industry change – such as show-rooming, online price comparisons, and rapidly changing assortments – with our customer-centric merchandising solutions for retail. Stay on top of shifting buyer habits by building customer knowledge into your processes – and respond to trends in real time using the latest leading-edge technology.

  • Predict, understand, and adapt to customer behavior with powerful analytics
  • Plan and deliver assortments based on current shopper preferences and trends
  • Win new customers with compelling retail promotions and marketing campaigns
  • Drive top-line growth and improve customer satisfaction with strategic pricing


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REI: Integrating Merchandising Activities

Learn how REI, a top American retailer specializing in outdoor gear and apparel, is integrating its merchandising activities on a single platform – with SAP Planning for Retail. By moving nearly 500K SKUs into the system, REI has significantly improved planning, visibility, and reporting.

Watching TV

HSE24: Personalizing Offers in Real Time

See how this 24/7 TV shopping channel is using multiple sources, including social media, to get a complete picture of its customers in seconds – for personalized offers and more effective cross- and up-selling – with SAP CRM powered by SAP HANA.

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The Future of Retail Has Arrived

Imagine a next-generation retail platform that maintains and analyzes all relevant customer and inventory data in real time. You’ll be able to instantly identify customers, analyze their purchase history and social media activity, and use that information to make product recommendations on the spot.

We can help.

Want to learn more about SAP for Retail?

Customer-Centric Marketing and Merchandising Solutions

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*All implementation results are for informational purposes only and the examples provided while based on actual SAP customers' experiences do not represent commitments or guarantees by SAP and/or its partners. Actual pricing, costs, and implementation results may vary, based on customer-specific requirements and needs. The only warranties for SAP products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.