Wharton paper: How to harmonize physical and virtual stores

Once upon a time, merchants prided themselves on knowing each shopper by name and buying habits. Today, thanks to digital analytics, this is still possible. Discover which SAP tools can offer today’s retailers a glimpse into their customers’ preferences and buying patterns.

  • Discover how HR Group in Osnabruck, Germany delivers a omni-channel customer experience
  • Learn from Wharton professors how to tailor marketing tactics to customers
  • Find out what retailers revealed to SAP’s Lori Mitchel-Keller on customer engagement
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