Take a strategic approach to optimize commercial sales and marketing activities and processes to maximize profitability
Move from a tactical to a strategic approach to sales and marketing with tools to focus on priority business using commercial sales and marketing solutions from SAP. Implement loyalty programs, optimize sales channel strategies, manage distributor networks, and analyze performance in real time. Collaborate on customer needs and engage with them using an omnichannel platform. Exceed customer expectations by making every touch point with your brand personalized, easy, and relevant.
Market with speed and precision, and convert market opportunities before they disappear
Accelerate marketing operations by increasing collaboration with internal and external teams and streamlining development and deployment of marketing assets. Optimize the marketing mix in real time to drive higher marketing ROI. Gain transparency and access to real-time information to make informed decisions, and devise winning strategies to grow the business.
Turn sales strategy into action to engage customers like never before, drive revenue, and exceed goals and objectives
Optimize sales channel strategies, target customers with relevant and timely offers, and speed the conversion of the pipeline into revenue. With a flexible, intelligent, and predictive system for sales performance management, your organization can segment customers, use resources to their fullest potential, analyze performance in real time, and identify potential pipeline issues to help eliminate end-of-quarter surprises.
Make each sales interaction count by connecting sellers and customers with the right content, insight, and experts
Empower your salespeople to harness collective intelligence and best practices by collaborating across functions and departments. Give them the insight to understand customer needs and deliver flawless sales experiences that exceed expectations every time. With SAP software, you can provide the collaborative sales force automation tools that enable social collaboration, deep customer insight, relevant recommendations throughout the buying process, and visibility across the sales cycle.
Collaborate on customer needs – and meet them at a stated price and time – for a positive order experience every time
Get an accurate understanding of customer needs and consistently deliver the right order – right on schedule – by collaborating enterprise-wide in real time. Team up sales, manufacturing, logistics, and finance to work together and share information on customer interactions and orders. Do it all with our collaborative quote-to-cash software – and eliminate surprises such as unsuccessful credit authorizations and supply chain disruptions. Learn more about our collaborative quote to cash solutions.
Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.
Reimagine the way you do business with SAP Digital Business Services
Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.
Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy.