Boost audience-centricity in media

Become an audience-centric enterprise with SAP software for the media and entertainment industry

Meet the digital consumer’s demand for instant, relevant content – anytime, anywhere – with our software for the media and entertainment industry. Understand and predict audience requirements, and respond with interactive, satisfying experiences that create value for both consumers and advertisers. Grow your digital market share while keeping routine business profitable.

  • Improved processes for acquiring, creating, managing, and monetizing media content
  • Faster time to market for sought-after content and increased product success rates
  • Deeper insight into audience needs and preferences – and closer relationships at the individual level
  • Higher profits from traditional business and rapid growth in the digital market
  • Increased value for advertising inventory and demonstrable return on spend
  • Enhanced audience intimacy with real-time Big Data processing and mobile connectivity
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Access SAP Solution Explorer

An interactive tool to select the right solution for Media.

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Magazines at a Digital Crossroads

Learn how to create sustainable revenue streams from digital content and new business models. Read this white paper to find out which periodical publishing models are showing promise, where forward-looking magazine publishers are investing, and more.

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Lionsgate: Producing a String of Hits

Hear how Lionsgate made its long string of edgy hits possible with an entrepreneurial spirit and SAP software – including SAP ERP, SAP BusinessObjects Planning and Consolidation, SAP Intellectual Property Management, and SAP NetWeaver BW.

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How to Acquire and Manage Top Content

Explore the SAP for Media portfolio – and learn how you can use our software to create and acquire top content that satisfies a new kind of consumer. Browse solutions for managing media content, talent, royalties and payments, digital assets, and more.

SAP CEO Bill McDermott


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