Drive effective trade promotions with applied analytics solutions for the consumer products industry

Accurately assess the impact and effectiveness of your trade promotions on sales, volume, and profitability. Our applied analytics solutions for the consumer products industry can help you efficiently manage and optimize your trade spend – for higher revenue and a sharper competitive edge.

  • Track resource investment by category, product, channel, and customer
  • Analyze post-promotion performance to refine and target your investments
  • Trigger alerts for budget overruns and lags in trade performance


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Premier Foods: Improving Promotion Effectiveness

See how the UK's largest food producer is gaining greater control and making better decisions with automated, end-to-end trade promotion management systems. The company is using SAP analytics to assess the impact of its trade spend and analyze promotional performance.

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Rethinking Analytics for Consumer Products

Find out why leading consumer products companies are rethinking the fundamental model of analytics. Read this white paper from the Tapscott Group to learn how a new, social approach can lead to deeper insights, smarter innovation, and more informed decision making.

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Data-Driven Trade Promotion Management

Take the guesswork out of promotion planning and drive smarter, data-driven decision making – with real-time analytics for the consumer products industry. Our targeted trade promotion solutions can help you plan, execute, and adapt for maximum profitability.

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Want to learn more about SAP for Consumer Products?

Applied Analytics Solutions for Consumer Products