Maximize your brand value – with consumer products brand management software from SAP

Deliver the right offers to the right people – with our brand management software for consumer products companies of any size. Provide personalized consumer experiences, improve processes, and leverage CRM capabilities to focus on the right opportunities, accounts, and promotions. 

  • Develop and manage multi-channel campaigns
  • Synchronize campaigns with sales, supply chain, and finance
  • Improve purchase frequency and brand loyalty
  • Increase promotion spend effectiveness
  • Boost in-store sales, marketing, and merchandising
Consumers in a busy intersection
  • Tweet this Share on Facebook Share on LinkedIn Share on Google+ Email

People sitting at a bar

Molson Coors: Gaining a Competitive Advantage

Hear how Molson Coors is leveraging SAP Trade Promotion Optimization to gain a competitive advantage in the marketplace. Our TPO solution has helped the brewer better collaborate with retailers in promotional planning, engage their sales force, and improve promotional forecast accuracy.

Woman shopping with children

Maximize Revenue, Volume, and Profitability

Better measure, predict, and improve key performance indicators (KPIs) of both your promotional and non-promotional activity – with SAP Trade Promotion Optimization. This solution provides comprehensive tools to help optimize your promotional spend – and boost revenue and profitability.

Group of people in a lobby

Gain Insight to Make the Most of Every Promotion

Find out how you can assess the trade-off between spend and ROI, or better align trade spend to increase revenue or margin for a competitive promotion plan. Learn how SAP Trade Promotion Effectiveness Analysis can help you track budgets and understand promotion effectiveness for each of your retailers.

We can help.

Want to learn more about SAP for Consumer Products?

Solutions for Brand Management

Learn more about our manufacturing and procurement solutions ›

Find more SAP solution information. Solutions ›