See how SAP CRM's account and contact management software functionality helps increase revenue pipeline transparency (Demo).

Stalled deals, aggressive competitors, and fading customer loyalty are just a few of the many issues you must deal with each day. In this tough business climate, the last thing that you need is to walk into a customer meeting unprepared and unaware of what has been happening at your account.

The SAP Customer Relationship Management application provides account and contact management software that helps you capture, monitor, store, and track all critical information about your customers, prospects, and partners.

With an SAP account and contact management solution, sales reps now have one place to go to establish and build the business relationships that are essential to their success.

SAP's contact management solution gives your team immediate access to the information they need to:

• Establish and build strong business relationships with customers
• Make sure everyone has access to the most up-to-date account and contact information
• Keep track of the key attributes needed to properly segment prospects and customers
• Build ongoing trust and grow meaningful relationships by remembering important personal details
• Be prepared for customer calls with clear visibility into all previous interactions

Comprehensive Account and Contact Management Capabilities

You can use account and contact management software from SAP to understand what's happening in your business – right now – with support for:

• Contact management – Easily capture, monitor, store, and track all important information about customers, prospects, and partners.
• Account planning – Improve decision making during planning and get more control over resource allocations, investments in strategic accounts, and the impact of discounting on your bottom line.
• Account fact sheets – Prepare for your next sales call with a documented summary all account and contact information, including campaigns, activities, leads, opportunities, quotes, purchase history, service orders, cases, contracts, sales orders, backorders, invoices, returns, and credit status.
• Marketing attributes and segmentation – Identify the characteristics that make each customer unique – and use that information to improve the results of your sales and marketing investments.
• Buying center – Keep track of – and leverage relationships with – all key players in your accounts.
• Interaction history – Work with a real-time, consolidated view of all customer activities, leads, opportunities, quotes, orders, contracts, service requests.
• Data quality – Ensure that all sales, account, and contact information remains accurate.

Contact Management – and More

In addition to contact management software, you might also be interested in:

• Customer relationship management (CRM)
• Sales
• Sales order management
• Interaction centers
• Web channels
• Marketing
• Price management software
• Price optimization software