Tap big data insights with our marketing software

Gain unprecedented market insight from big data, orchestrate customer experiences across all interaction channels, and streamline marketing processes – with marketing software from SAP. Our cutting-edge technology can help you accurately predict customer needs, deliver 1:1 personalized offers in real time, boost engagement across all channels – and react quicker to market opportunities.

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Create Winning Loyalty Programs

Plan and execute customer engagement programs that build loyalty, effectively manage memberships and rewards, and interact with customers across multiple channels – including the Web – with our end-to-end loyalty management functionalities.

Pacific Coast Feather company gains customers by improving marketing management

Driving Better 1:1 Marketing

Societe de Transport de Montreal is the city’s public transport service company, carrying over 400 million passengers per year. Watch Pierre Bourbonniere discuss how SAP helped the company transform its one-on-one marketing strategies.

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But Wait...There's More


Ever watch those TV infomercials late at night when you’re bored and can’t sleep? Of course you do. And you’re likely to buy things you don’t really need as well. The most fascinating book I’ve read in a long time, ‘But Wait… There’s More,’ explains the science behind infomercials...

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Welcome to the Community

Visit the SAP Community Network (SCN) for the latest news, insights, videos, and blogs related to your line of business.