Engage in the moment with our digital marketing solutions
Improve customer engagement at every stage of the sales cycle – with new and innovative digital marketing software from SAP. Our cloud and on-premise solutions support everything from social, e-mail, and content marketing to marketing automation and advanced analytics. Understand the real-time intent of each customer, and dynamically deliver personalised and relevant omni-channel experiences.
Get contact engagement right the first time, every time. See how our marketing analytics can help you gain insight into customer interests from digital and social channels – and use it to run targeted campaigns with personalised offers.
Customer engagement is about conversations, and great conversations happen when you know who you’re talking to. Hear how SAP’s marketing cloud solutions help you target the sweet spot where Big Data becomes meaningful customer insight.
Monitor marketing spend and results in real time – and make mid-course strategy adjustments to maximise your resources. Watch this video to see how our solutions can help you increase transparency for enterprise marketing management.
Quickly build and execute intelligent e-mail and multi-channel marketing campaigns. With integrated solutions and a simplified dashboard, it’s never been easier to offer personalised, relevant customer experiences across any touchpoint.
Test-drive SAP Hybris Marketing Cloud – free for 30 days. Experience new digital marketing capabilities that make it easier to gain deeper insights, engage customers, build brand loyalty, and create successful campaigns.
When it comes to marketing personalisation, how does your organisation compare to your peers? Answer four simple questions to find out – and get customised recommendations to help you pull ahead of the competition.
Piaggio is Europe’s largest manufacturer of motor scooters. Hear how they’re using SAP HANA in-memory solutions to drive brand loyalty and deliver customer experiences that are relevant and personalised – in real time.
The NHL has one of the most passionate fan bases in the world. See how the league is using SAP Hybris Marketing software to understand individual fan behaviour and talk to them in a smarter, more personalised way on digital platforms.
With a whopping 6.8 million members, the DFB is the world’s largest sports federation. Learn how they’re using SAP to go beyond traditional CRM marketing automation – scoring more points with fans and improving brand loyalty across all channels.
Take our online assessment to evaluate the performance of your customer engagement activities at each phase of the customer journey. Download your personalised report with results and recommendations to share with your team.
According to new Forrester research, there is a gap between consumers’ expectations for personalisation and what marketers are actually delivering. Find out how data management, real-time customer insights, and software integration can bridge the divide.
Contextual marketing promises to deliver deeper customer understanding and more relevant messaging, but it also presents new challenges and risks. This EIU paper examines the obstacles involved in planning and executing “in-the-moment” marketing campaigns.
For another consecutive year, Gartner analysts have positioned SAP in the Leader’s Quadrant for marketing resource management (MRM). The ranking is based on SAP’s broad marketing solutions, growth, market momentum, and vision. See the report for details.
Create personalised campaigns that keep customers coming back – with SAP Anywhere. See how this software bundle for small business can help you engage customers and sell at your retail store, through your e-commerce website, and on digital marketplaces.
Reimagine the way you do business with SAP Digital Business Services
Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.
Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy.
Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximise the power of your SAP solutions.
Digital marketing software is used to attract, engage, and convert customers on electronic devices – PCs, tablets, and mobile phones. It helps companies use channels like content marketing, e-mail marketing, social media, SEO, and online advertising to connect with the right customers at the right time. The software lets users create and launch omni-channel marketing campaigns, monitor them in real time, and adjust course on the fly. In 2016, virtually all marketing strategies have at least some digital elements – and digital marketing software can help you manage them.