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Deliver personalised, meaningful experiences at every stage of the customer journey – with marketing software from SAP. Gain unprecedented customer insight with advanced Big Data analytics – and leverage that insight to drive customer engagements across all channels including social and mobile. Deliver engaging experience throughout the entire buyer’s journey to build brand loyalty. Run marketing in real time; anticipate and react quickly and be first to market.

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The New Marketing: Real-Time, Relevant, Engaged

Learn in this report by the Harvard Business Review how analytics will deliver a real-time, relevant, and engaged customer experience strategy to better align between marketing and IT.

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Stronger Customer Experience

Discover six essential factors in this Bloomberg research paper based on interviews of top practitioners and industry experts for tips and useful advice for companies embarking on customer experience initiatives.

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The Power of Big Data for Marketers

Hear what Jonathan Becher, CMO of SAP has to say about modern marketing and how marketers are turning data into insights to improve customer engagements during the Brand Innovators Big Data event.

SAP CEO Bill McDermott


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It's Not the Journey, It's the Destination

There is a new axiom being touted by B2B...That axiom being that buyers are 80% through the buying journey prior to speaking to a sales person.

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personalising Customer Interactions

According to Gartner, “By 2018, B2B companies with effective personalisation on their e-commerce sites will outsell by 30% competitors without the same level of personalisation.”

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7 Skills for Hiring a Content Marketing Strategist

Content marketing is hot! And so content marketers and content strategists are on of the hottest job titles in marketing...

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CMO's Must Learn to be Bad

One thing is hard to debate – a marketing executive’s responsibilities seem to be growing continuously. With the increase in customer’s expectations...

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