SAP Trade Promotion Optimization

Optimize your trade promotions with smart, data-driven decisions

Focus on the promotions most likely to achieve objectives – for both you and your retailers. With this highly specialized solution developed for the consumer products industry, your business can optimize trade spend, increase sales performance and speed return on investment.

  • Optimize promotions to achieve your business's defined goals within budget
  • Improve collaboration with retailers
  • Drive sustainable improvements on baseline volume, decreasing your promotion spend over time
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Optimize Your Trade Promotions

Learn how SAP Trade Promotion Optimization supports sales and marketing teams in consumer industries. This targeted solution helps take the guesswork out of promotion planning and move to a more data-driven decision-making process.

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Manage Trade Promotion Spend for Higher ROI

In this SAPPHIRE NOW Orlando 2013 session, learn how to create and manage trade promotions and discover methods for validating the effectiveness of every dollar of spend. Explore how to use predictive analytics to accelerate and optimize promotions to meet marketing objectives.

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Molson Coors: Gaining a Competitive Advantage

With over 350 years of brewing experience, hear how Molson Coors is leveraging SAP Trade Promotion Optimization to gain a competitive advantage in the marketplace.

Special Offer

Test drive the SAP Trade Promotion Optimization Solution. Contact us now.

Additional Resources

Maximizing Revenue, Profitability & Success

See how SAP Trade Promotion Optimization delivers complete business process support to optimize promotion revenue, volume, and profitability.

Watch the 3-minute video  ›

Trade Promotions: Making Every Dollar Count

Tune in to this panel discussion from SAPPHIRE NOW to uncover new ways of validating the effectiveness of your trade promotion spend.

Watch the session replay  ›