Retailers are operating in a world of constant change that creates significant challenges and opportunities. A slowing economy, rapid globalization, abundant supply, and enhanced access to information have triggered a shift of power to shoppers – who are looking to spend less than usual. Intensified competition means that every retailer must find new and powerful ways to innovate and differentiate as quickly and efficiently as possible.

SAP for Retail, the retail industry's most comprehensive set of integrated business solutions, provides the tools you need to increase efficiency, as well as identify potential investments for strategic advantage – turning these challenges into opportunities.

SAP for Retail enables you to:

• Build on shopper insight – Achieve a single, unified understanding of shopper demand to ensure business decisions are in line with shopper expectations
• Optimize your merchandise life cycle – Streamline your merchandise management environment to better understand shoppers and anticipate trends
• Streamline supply chain operations – Manage and maintain visibility into your supply chain to optimize delivery, replenishment, warehouse and transportation management, order fulfillment, and inventory management
• Differentiate the shopper experience – Enhance your store operations and revenues by delivering an outstanding shopping experience
• Improve corporate operations – Deliver shareholder value and mitigate risk with streamlined financial and human resource solutions

Leading Retailers Transform Business with SAP

Discover how businesses like yours are gaining a competitive edge with SAP:

	French Connection The French Connection Group retuned its brand and manages growth with stable reporting; fast, easy access to sales; and financial and inventory information from SAP for Retail. See how (PDF).
	Room & Board SAP software is helping this furniture retailer deliver a superior customer experience through improved business intelligence and a better understanding of its customers. Read the story (PDF).

Read about more business transformations with SAP solutions.