Align your marketing resources, track marketing spend, and build accountability into all your marketing activities – with efficient marketing resource management tools.
- Marketing planning and budgeting
Collaborate on plans and budgets, allocate spend to relevant activities, and report actual costs against each plan.
- Integrated marketing calendar
Provide a centralized view of all marketing activities. Filter activities, criteria, and access control for different views.
- Marketing program management
Leverage task management, campaign templates, workflows, and approvals to keep marketing activities on track and on budget.
- Digital asset management
Store and manage rich media files across your company so you can easily include them in campaigns.
- Channel marketing funds management
Organize and distribute marketing funds to your marketing partners.