Connect with the Digital Customer
Today’s connected customers leave their digital footprint wherever they go. How can you capitalize on the information they leave behind? Read the 1:1 Executive Dialogue between industry guru Don Peppers and thought leader Julie Roehm for advice.
Determining the ROI of Social Media
Marketing professionals strive to ensure marketing activity meets an intended ROI. With Social Media technologies redefining traditional marketing activities, how should ROIs be calculated? Or should they be tracked at all? Listen to some of the best minds in Social Media debate this topic.
2014 Key Marketing Trends
There is little doubt new technologies have changed marketing strategies in recent years. Hear what's in store for 2014 and beyond in this video featuring industry guru Don Peppers and David Cooperstein, VP Research Director for Forrester Research.
Digital Disruption of Marketing
The days of “spray and pray” are over. Sian Smith outlines what modern marketing now looks like and how to get there.