SAP witnesses strong traction in Small & Medium enterprises in India in 2007-08

 Over 2300 SME customers in India, with significant new customer partnerships across industry verticals
 SAP becomes the choice of Indian SME’s to drive down integration costs and improve technology investment returns

Ahemdabad - March 19, 2008 - SAP India today announced continued customer momentum in the Indian small and midsize enterprise market with more than 1500 customers signing SAP in the past 12 months. The company has achieved a customer base of 2300 in the SME space and has achieved strong foothold in the SME market in India. Companies of all sizes and from diverse industries have selected SAP to foster new business efficiencies and derive increased operational value from their IT investments.

Indian SME’s are witnessing a sea change in technology adoption and are setting an example on how companies from the emerging economies are utilizing innovative technologies. As with companies of all sizes, SME’s in India are seeking ways to increase efficiency through automation of processes, standardizing procedures and creating a single integrated platform. In short, companies are looking for solutions that are simple, easy to deploy and can be customized. More and more SAP customers have identified that their implementations of SAP solutions are the foundation for projects that target tangible benefits in the areas of lower total cost of ownership, increased productivity and reduced costs.

Select Customer partnerships in Ahemdabad include:
 Gujarat Ambuja Exports Ltd
 Ketan Construction
 Deepak Cement & Chemicals Ltd
 JaiHind Projects
 Sanghi Cement
 Shah Alloys
 Intas Parma
 Sanghvi Forging
 Alembic Pharma
 Gujarat Narmada Valley Fertilizers Company Ltd
 Span Diagnostics Ltd
 Corrtech International
 Gujarat Fluorochemicals Ltd

“Selecting the right software platform is crucial to a company’s ability to serve customers and operate efficiently. We chose SAP for realizing immediate business benefits on a reliable, safe and innovative path toward the future,” said Mr. Deepak Asher- Director and Group Head (Corporate Finance), Gujarat Fluorochemicals Ltd.

“The selection of SAP will enable us to better manage performance, deal more effectively with our stakeholders and increase overall business value. By moving to SAP we aim to focus on our core competencies and key business initiatives.” Mr. Sandeep Mittal (CEO), Corrtech International.

“SAP and its partners have been working closely with Indian SMEs over the years to understand their business needs and growth aspirations. We know that Indian SMEs want an enterprise technology solution that not only incorporates industry best-practices into their organization but also acts as their foundation for competitive differentiation. The solutions must continue to remain relevant and deliver business benefits even as the SMEs grow over the years,” said Mr. Nagaraj Bhargava, Vice President, Marketing, SAP Indian Sub-continent. “SAP’s growing market share and consistently growing customer satisfaction scores among SMEs is testament to the trust that our customers place in us and I am confident that we will continue to be the trusted vendor of choice for them.”