Take marketing research to the next level with
SAP Consumer Insight 365

Unlock and monetize mobile consumer insights and market intelligence – faster – with SAP Consumer Insight 365. This mobile marketing research service uses the latest analytics, in-memory, and cloud technologies to harness mobile network data – so you can develop smarter, more impactful marketing and CRM strategies.

  • Improve marketing with an empirical source of consumer behavior, insights, and market intelligence
  • Get faster access to data by eliminating the need for app installation, customer panels, and surveys
  • Tap into population-scale consumer insights – and drill down to high-definition, granular details
  • Leverage new and more effective ways to monetize consumer data from mobile networks
  • Rely on innovative cloud-based analytics powered SAP HANA, our in-memory computing platform
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See SAP Consumer Insight 365 in Action

Find out how SAP Consumer Insight 365 could help your company gain market share by revealing information about customers to improve marketing plans, customize services and create new offers.

Office building curves

Tapping into the Data

The amount of data being collected by mobile operators is accumulating fast. Read how Axiata is embarking on a project to put its wealth of customer data to work. All this and more in our latest edition of the Mobile Operator Guide.

People walking across busy street

Analyzing Mobile Usage Data

Unlock consumer insights from millions of mobile devices to see who is visiting your locations and identify consumer groups relevant to your business, improving the effectiveness of mobile Web sites, apps, and ads.

We can help.

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Additional Resources

SAP Takes Home the Gold 2014 UX Award

SAP’s Design & Co-Innovation Center recently took home the Gold award for SAP Consumer Insight 365 at the 2014 User Experience Awards, which took place in San Francisco. SAP Consumer Insight 365 received the award for Best Enterprise Experience.


SAP Consumer Insight 365 – what is it all about?

Watch an interview from Mobile World Congress 2015 on SAP Consumer Insights to find out the background information about this mobile service: what is it about, who gains the benefits from the service, data protection plus more.

Watch 4-minute interview  ›

Deepen Your Consumer Insights for Better Marketing with Big Data

Watch Jim Brooks, the Global Business Development Director of Consumer Insight discuss the future of customer engagement and how mobile big data will impact this.

Watch the 2-minute video  ›

Unlock and Monetize Consumer Data and Market Intelligence

See the introduction video for SAP Consumer Insight 365 – the empirical data source of consumer insight and market intelligence, enabled by connected devices.

Watch the 3-minute video  ›

Big Update on Big Data

Learn how SAP HANA powers a new service, SAP Consumer Insight 365, that safely and anonymously puts this data to work for business.

Read the blog  ›

Product Demo at SAPPHIRE NOW

Watch this session to get an overview and discover how SAP Consumer Insight 365 works.

Watch the 6 minute session replay  ›

SAP Wins Award for Innovation from CTIA E-Tech

SAP Consumer Insight 365 mobile service has been awarded for innovation in the mobile marketing and advertising category of CTIA’s Emerging Technology Awards.


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