Vodafone Netherlands: Reducing churn and IT costs

Telecommunications company Vodafone Netherlands wanted to target customers with more relevant offers and reduce churn. Discover how SAP InfiniteInsight has given them the predictive insight they need to understand how customers will respond to a marketing campaign – before they execute it. Now they’re running far more successful churn and product upsell campaigns that give their customers exactly what they want – while optimizing marketing costs and responding to market changes before they happen.


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