Become an SAP sales partner – resell SAP solutions and help your customers run better

As an SAP sales partner, you can provide your customers with new and exciting ways to run better. Gain access to our industry-leading solution portfolio – and offer customers the benefits of working with a local partner who is familiar with their specific business needs. Scroll down to compare our reselling partnerships, and choose the category that’s best for you.

  • Combine your local knowledge and expertise with SAP's innovative technology
  • Take advantage of a huge sales opportunity in the SME market and beyond
  • Benefit from SAP’s double-digit growth – a multi-billion dollar opportunity
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Quick Facts SAP Channel Partners (VARs) SAP Authorized Resellers SAP Extended Business Members SAP Crystal Solutions Resellers
Best fit for companies that want to...
Work directly with SAP to meet customer needs. Add your sales, development, implementation, support, industry, and local expertise to SAP's entire solution portfolio. And get full access to SAP PartnerEdge benefits and resources.

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Work with an assigned SAP Distributor. Use your sales and implementation skills across a growing number of SAP analytics, database & technology, and mobile solutions. No entry requirements or program fees.

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Join forces with a best-in-class SAP Channel Partner. Combine your sales and implementation skills with their solutions to reach more customers. Learn from the best and access SAP resources – without any program fees.

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Use your sales skills to provide customers with SAP's Crystal reporting, dashboarding, and interactive analysis solutions. Gain access to SAP sales, marketing, and education resources via a dedicated SAP Crystal Solutions Reseller website.

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Primary relationship with... SAP Assigned SAP Distributor SAP Channel Partner Local SAP Distributor of SAP Crystal Solutions
Companies with skills in... Sales
Industry expertise
Service and support
Industry expertise
Industry expertise
If Channel Partner Authorized

SAP Crystal Solutions
Applications (e.g., ERP, CRM)
If Channel Partner Authorized
If Channel Partner Authorized
Database & Technology
If Channel Partner Authorized
If Channel Partner Authorized
Requirements *
Annual Program Fee
Entry Product Authorization
Ongoing Requirements
Business Planning
Sales Targets
Benefit Highlights
SAP PartnerEdge Website Access
Market Development Funds (MDF)
Dedicated Partner Service Advisor
Program Levels With Corresponding Benefits
SAP Partner Logo
SAP Reseller Logo
SAP Member Logo
SAP Recognized Expertise
Resell SAP or VAR Delivered Support
SAP Crystal Reseller Information Center

* The requirements listed above are for comparison purposes only, may not represent the entire list, and regional/country variations may exist.