Read how companies are using SAP software to optimize marketing investments and deliver superior customer value through coordinated and integrated sales and marketing capabilities.

Consumer Products

Barilla Wasa
Learn how this German food producer used SAP software to give sales reps and regional managers better access to customer data, centralize the approach for annual sales planning, and improve sales calls and route planning.

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Colgate-Palmolive
Discover how this global market leader launched a major business planning project with support from SAP Trade Promotion Management. The result: reallocated trade spend, improved operations, better volume forecasting, streamlined promotion planning, and strengthened brand equity.

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Swarovski
Investigate how this cut-crystal expert firm implemented a SAP-based mobile system that improved customer satisfaction, insight into retail operations, and the quality of data used in making critical business decisions.

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