Connecting with the Digital Customer
Today’s connected customers leave their digital footprint wherever they go. How can you capitalize on the information they leave behind? Read the 1:1 Executive Dialogue between industry guru Don Peppers and thought leader Julie Roehm for advice on how to connect the dots between customer experience and business performance.
Driving Better 1:1 Marketing
Societe de Transport de Montreal is the city’s public transport service company, carrying over 400 million passengers per year. Watch Pierre Bourbonniere discuss how SAP helped the company transform its one-on-one marketing strategies.
Marketing: Brand Police or Brand Catalyst?
For Scotts Miracle-Gro, social media has proven to be an effective brand fertilizer. According to Beth Dockins, director of customer service, many of the company’s customers prefer to tweet or Facebook a picture of their issue over having to talk about their lawn problems on the phone. But social media can just as quickly open up a can of worms for a brand...
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