SAP Customer Engagement Intelligence

Enhance the effectiveness of every customer engagement with real-time, context-sensitive analytics

Arm your sales, service, and marketing teams with the deep customer insight they need to deliver engaging, personalized experiences – with the upcoming release of SAP Customer Engagement Intelligence powered by SAP HANA. This real-time analytics suite includes SAP Customer Value Intelligence, SAP Audience Discovery & Targeting, and SAP Account Intelligence.

  • Develop a unified view of total customer value across all systems and touch points
  • Provide reps with real-time sales recommendations to close a sale and optimize its value
  • Create personalized marketing strategies based on smart customer segmentation and stratification
  • Invest the right sales and marketing resources into the right customers, products, and channels
  • Identify hidden patterns and trends to hone sales strategies and further target initiatives
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Explore SAP Audience Discovery & Targeting

Discover how SAP Audience Discovery & Targeting can help Marketing Managers leverage large amounts customer data across their enterprise to build highly targeted and personalized marketing campaigns that accurately engages and converts customers while maximizing ROI.

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Demo: SAP Customer Value Intelligence

Get a single view of customer value across your ERP and CRM systems, so you can sell more by targeting the right segments – and invest the right resources into the right customers, products, and channels – using the SAP Customer Value Intelligence application.

Manager using a business app on his iPad

Demo: SAP Account Intelligence iPad App

See how easy it is for your field sales reps and managers to uncover real-time sales opportunities, visually locate and compare accounts, access personalized cross-sell recommendations, and more – right from their iPads – with the SAP Account Intelligence mobile app.

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