The New Marketing: Real-Time, Relevant, Engaged
Learn in this report by the Harvard Business Review how analytics will deliver a real-time, relevant, and engaged customer experience strategy to better align between marketing and IT.
Stronger Customer Experience
Discover six essential factors in this Bloomberg research paper based on interviews of top practitioners and industry experts for tips and useful advice for companies embarking on customer experience initiatives.
Predictive Analytics for Marketing
SAP Predictive analytics for marketing gives you the agility, insight, and ease of use you need to provide an exceptional customer experience.
Predicting What Your Customers Want
How analytics can deliver powerful results and translate into significant revenue.