Explore SAP solutions and expertise for the sports and entertainment industry
SAP Sports One steps up the game
Introducing the latest game-changer from SAP: A sports-specific cloud solution powered by SAP HANA. Unlock insights and efficiently manage any team, and any player with one unified platform – to maximize performance.
Mannheim hockey fans score with SAP
Learn more about SAP's Adler Mannheim Fan App. Find information on games, players, and collecting points to receive discounts in the fan shop – the app connects it all.
SAP for Entertainment
Entertainment customers rely on SAP
Meet SAP at G&L and G2E
SAP will be proudly sponsoring the G2E and G&L events for the first time in 2016. The Global Gaming Expo (G2E) is the preeminent show for the global casino-entertainment industry. The exclusive Gaming & Leisure (G&L) Roundtable is one of the most sought after forums in the Gaming and Leisure industry.
Play locally, think globally, drive loyalty
The Internet has turned every business into a global business, and professional sports teams and leagues are no exception. As a result, they are exploring new ways to tap into the passion of their customer base to create deeper loyalty that drives growth on a global scale.
Shaking up the entertainment industry
Audiences today won’t stand for one-size-fits-all entertainment. But how do you determine what an increasingly segmented viewing audience wants, and what they will pay to get it? Find out – in this brief, and discover how fragmentation has changed the entertainment industry forever.
The future of sports marketing
Play locally, think globally, drive loyalty – that’s the future of sports marketing. The Internet has turned every business into a global business, and professional sports teams are no exception. Explore how the industry is creating deeper loyalty and engagement amongst fans.
Reimagine the way you do business with SAP Digital Business Services
Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.
Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy.
Get SAP training and education
Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.