Marketing

Improve your return on your marketing investments by providing deep customer insights, delivering the most relevant offers to the right target audience and optimizing your marketing spend. At the same time, strengthen your brand equity by increasing marketing effectiveness and creating positive customer experiences consistently across all touch points.

Our marketing solutions can help you increase customer loyalty while boosting marketing effectiveness – giving you the real-time transparency you need to optimally manage plans, processes and outcomes.

  • Collaborate better: Orchestrate satisfying customer experiences consistently across touch points
  • Decide better: Accurately target and convert customers with predictive customer insights and best offers
  • Adapt better: Adjust marketing plans and offers to changing environments
  • Operate better: Streamline sales and marketing for superior service and increased productivity

Business Challenges

Learn how we can meet your marketing management needs

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  • SAP Business Suite for High Tech

    Drive your entire business in real time – with SAP Business Suite applications powered by our in-memory computing platform, SAP HANA.

    • Uncover new growth opportunities ahead of the competition
    • Accelerate your core business processes to run at market speed
    • Empower your people to decide and act in the moment
    • Innovate without disruption on an open platform

    SAP Business Suite powered by SAP HANA

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  • Marketing for Small and Medium Enterprises

    Get the most from your marketing investments – from streamlining your processes to targeting your offers – with our marketing solutions for SME.

    • Benefit from an integrated business solution that is designed for businesses of your size
    • Focus on your business while saving time and system costs
    • Strengthen brand equity by creating positive customer experiences across all touch-points

    Marketing for SME

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  • CRM Marketing

    Plan, execute and analyze your marketing programs – with support for everything from campaign management to loyalty marketing and analytics.

    • Drive demand with timely, targeted marketing messages across all channels
    • Identify and target high-value customers while building loyalty
    • Get the most value from your marketing spend and resources

    Demo: SAP CRM – Enabling Customer Loyalty Management

    CRM Marketing

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  • Marketing Interaction center

    Arm your agents with the tools they need to seamlessly execute your marketing strategies – by using your interaction center as a tactical delivery channel.

    • Get quick access to information to support customer interactions via phone, e-mail or chat
    • Seamlessly handle inbound and outbound calls, thanks to integration with telephony systems
    • Link call lists, agent scripts and promotions to your broader marketing goals

    Solution Brief: Getting the Most from Your Interaction Center

    Marketing Interaction center

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  • Business Communications Management

    Deliver a great customer experience across contact channels using our IP platform – turning your service into a competitive advantage.

    • Improve service with back-office experts and work-at-home agents
    • Deliver stellar customer communications across all channels
    • Replace outdated, proprietary hardware with an open IP contact center solution

    Solution Brief: Manage Business Communication

    White Paper: Creating Business Value with Communication-Enabled CRM Processes

    Business Communications Management

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  • E-Marketing

    Use the Web effectively. Rely on our e-marketing tools to generate leads and customise offers that will increase revenue and build customer loyalty.

    • Improve customer retention by offering a Personalized Web experience
    • Acquire new customers with targeted offers and maintain customer segmentation data
    • Streamline everything from content management to campaign execution

    Solution Brief: Web Channel Enablement

    E-Marketing

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  • Business Analytics

    Turn to business analytics to access the information you need from anywhere and from all types of sources to drive business insight and regulatory compliance.

    • Quickly access trusted business information relevant to your needs
    • Confidently make decisions that balance risk and opportunities
    • Respond appropriately using timely information, collaborative processes and best practices

    White Paper: Creating Superior Customer Value with Operational Intelligence

    Business Analytics

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  • Real-Time Offer Management

    Make real-time recommendations for cross selling, up selling and retention – targeting the right offer to the right customer.

    • Use real-time recommendations to enhance customer relationships
    • Take up-to-the-minute transaction information into consideration when identifying offers
    • Understand how and why offers are performing with advanced analytics

    White Paper: Converting Service Calls into Sales with Real-Time Offer Management

    Real-Time Offer Management

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  • Rapid Deployment of SAP CRM

    Realise your CRM goals ahead of schedule with a combination of software and services that enable lightning-quick deployment.

    • Get up and running quickly
    • Benefit from a low cost of implementation and quick time to value
    • Choose between on-premise, cloud or appliance delivery models

    Brochure: SAP CRM Rapid-Deployment Solution

    Rapid Deployment of SAP CRM

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  • Digital Asset Management

    Find, manage, use and distribute media content – including movie clips, audio files, flash animations, PDFs and other digital assets.

    • Ensure brand compliance throughout your media content
    • Manage all your digital assets with one point of management and workflow integration
    • Integrate rich media into your business opportunities

    Digital Asset Management

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All implementation results are for informational purposes only and the examples provided while based on actual SAP customers’ experiences do not represent commitments or guarantees by SAP and/or its partners. Actual pricing, costs and implementation results may vary, based on customer-specific requirements and needs. The only warranties for SAP products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
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