Meet the MENA SAP Management Team MENA Executive Board

Get to know the leaders of SAP MENA and how they will make sure the company continues to help companies do what they do best – only better.

  • Sam Alkharrat

    President, SAP Middle East & North Africa (MENA)

    Sam Alkharrat

    Sam is responsible for leading overall strategy and operations across 16 countries, with 11 SAP offices. As one of SAP’s Fast Growth Markets, MENA is a major focus region for continued business expansion of key industries and solutions, market segments and geographies. Sam is located at SAP’s head office in Dubai.

    Prior to joining SAP in August 2010, Sam spent sixteen years with Cisco Systems where he was Managing Director of the company’s Public Sector business across Emerging Markets, with responsibility for the segment’s strategy and operations in Russia, Central and Eastern Europe, Latin America, and the Middle East and Africa. Throughout his tenure with Cisco, Sam held several leadership roles including leading the company’s Gulf and Pakistan business in the Middle East, the Service Provider business across Middle East and North Africa, as well as Leadership in Technical Operations across the Middle East, the Mediterranean, South Africa, and Central Europe.

    Sam holds a Bachelor in Electrical and Computer Science Engineering from the University of Toledo in the United States, a Global Executive MBA from Duke University in North Carolina and a diploma of INSEAD’s Advanced Management Program. Sam is also a Certified Master Behavioral Coach

  • Ahmed Jaber Al-Faifi

    Managing Director, SAP Saudi Arabia

    Ahmed Jaber Al-Faifi

    Ahmed is responsible for the company’s sales and marketing operations across KSA. He brings with him more than 15 years’ relevant business experience in KSA. Ahmed joined SAP from Zain KSA, where held the position of Chief Operating Officer with the responsibility to supervise the functioning of networks, IT, sales, marketing, customer care, among other operational functions. Prior to this he was Zain KSA’s Chief Technology Officer. Ahmed also has technology multi-national experience, having spent more than six years with Ericsson, including a stint as the Head of New Accounts and Business Development. In addition, he worked as the Mobile Licensing Manager for Saudi Arabia’s Communication and IT Commission. Ahmed started his career at the Saudi Ministry of Defense and Aviation (MODA), where he spent almost six years.

    Ahmed holds a PhD in Telecommunication Engineering from King Saud University and an MSc in Telecommunication Engineering (Fiber Optics) from KAAU University at Jeddah.

  • Tayfun Topkoç

    Managing Director, SAP United Arab Emirates (UAE)

    Tayfun Topkoç Tayfun is responsible for the company’s in country presence and growth strategy including sales and marketing operations across the UAE. Tayfun joined SAP from Hewlett Packard where he held the position of Regional Director for Software Business in Middle East since 2010. Under Tayfun’s skilled leadership HP SW achieved double digit growth while winning industry recognition including, Software Vendor of the Year Award in Channel Middle East Awards for 2013.

    Prior to this, Tayfun also achieved huge success as HP Software and Solutions Country Manager for Turkey, opening up the first software innovation center at the Istanbul Technical University (ITU). Previous positions with Hewlett Packard included Industries Director for Telecom, Energy, Manufacturing in Central & Eastern Europe, Middle East & Africa.
    Tayfun was a board member for several startups promoting entrepreneurs and also lectured at several Universities on marketing and talent & leadership management

    Tayfun holds an Executive MBA from KOC University, a M.Sc in Electronics and Telecommunication Engineering as well as a B.Sc In Electrical and Electronics Engineering.

  • Gergi Abboud

    Managing Director, Gulf & Pakistan SAP Middle East & North Africa

    Gergi Abboud

    Gergi is responsible for developing the company’s in-country presence and growth strategy, as well as sales, planning and marketing activities in Qatar, Bahrain, Kuwait, Oman, Yemen and Pakistan. Gergi has built strong teams across geographies, industries and segments thereby elevating the SAP brand through customer success. Under his leadership and growth strategy the region has expanded to include new offices and contributed significantly to the growth in MENA.

    He brings with him over 15 years of experience in working with various IT multinationals in the Middle East and Africa region. Prior to joining SAP Gergi held the position of Regional Sales Manager for Cisco in Qatar, where he built the company’s enterprise business, led the public sector team, and grew the commercial business in Qatar, Oman and Afghanistan.

    Gergi started his career with Sun Microsystems as a Systems Engineer and quickly progressed to take on the roles of Enterprise Sales Manager and sales lead for the company’s large accounts.

    Gergi received his Bachelor’s Degree in Computer and Communications Engineering from the American University of Beirut.


  • Amr Ghoneim

    Managing Director, SAP North Africa and Levant (NAL)

    Amr Ghoneim

    Amr is responsible for the company’s sales, planning, strategy, and marketing activities in NAL, one of the fastest growing markets in MENA; including; Egypt, Libya, Iraq, Jordan, Lebanon, Libya, Palestine and Syria. Amr joined SAP from the role of Regional Client Executive at IBM MEA. Prior to this, he worked as General Manager for IBM Egypt, playing an instrumental role in growing the company’s business, gaining market share and expanding the workforce. He also developed a series of key strategic partnerships with the Egyptian Government.

    Other positions at IBM Egypt included Manager of IBM’s Systems Technology Group, Sales Manager for Large Accounts, and Sales Manager of Government sector. Throughout his career, Amr played a significant leadership role in supporting a range of diversity and social responsibility projects in Egypt, including initiatives related to disability and women’s empowerment.

    Amr is a member of the Board of Trustees of Egypt e-University in Cairo, the American Chamber of Commerce in Egypt, and the Einaudi Institute for Economics and Finance.

    Amr holds a Bachelor of Electronic Engineering Degree from Cairo University.

  • Marita Mitschein

    Managing Director, SAP Training & Development Institute and Growth Plan Lead for SAP Middle East & North Africa

    Marita Mitschein

    Marita is responsible for leading the Investment Strategy of the Growth Plan and the Operations of the SAP Training and Development Institute.

    During her seven year tenure with SAP, she has held several senior leadership positions. Before being appointed as the Lead for the Middle East North Africa Growth Plan, Marita supported SAP’s China Growth plan and was the HR Business Partner Lead for SAP’s Co-CEOs, Bill McDermott and Jim Hagemann Snabe.

    Marita has diverse international C-Level and Executive experience; she held key CxO roles in different industries across the globe; including CIO of a German Telecommunication Company, CFO of a Turkish Airline Company, CEO of an American Software Company and President of an USA based consulting firm.

    Marita holds a Bachelor in Computer Science, a Master in Business Communication (NLP) as well as a Master in Business Administration. She is also certified in Systemic Organizational Constellation and as Master Coach.

  • Frank Forndron

    Head of Customer Office, SAP MENA & Head of Quality Management, SAP MENA and EMEA Emerging Markets

    Frank Forndron

    Frank is responsible for driving the Customer Office across SAP MENA; a strategic pillar to support the definition and execution of dedicated programs and services to further increase customer satisfaction, innovation adoption and value realization for sustainable business growth in the region. As part of his responsibilities, Frank is also leading the Quality Management area and the annual SAP Quality Awards program.

    He brings with him more than 15 years of experience at SAP including a wealth of consulting, solution and sales know-how.

    Prior to joining SAP MENA, Frank held several positions in field management, account management, corporate development, program management and consulting in different countries across the SAP EMEA region as well as at the SAP headquarters in Walldorf. Frank started his career as a business process consultant at an SAP partner company.

    Frank holds a University Diploma degree in Economics from the University of Applied Sciences in Nuertingen. Frank has co-authored an SAP published book on SAP ERP and is regularly writing articles on SAP related topics.


  • Mike Bramwell

    Head Of Field Services, SAP MENA

    Mike Bramwell

    Mike is responsible for driving the company’s value agenda, lowering operational costs and delivering a competitive advantage to customers across the region. Mike previously worked at SAP South East Asia, which included a period as Head of Services based in Singapore managing over 150 people across nine countries. Prior to this, Mike held various services-related roles with SAP Australia and New Zealand. He has over 17 years of SAP services experience at the company, as a customer and a partner.

    Mike has an excellent track record of business performance, based on delivering customer value, across multiple industry sectors in both mature and emerging markets.

    Mike holds a Bachelor of Business (Operations Research) Degree from the University of Southern Queensland, a Graduate Diploma in Commercial Computing from Queensland University of Technology, an Associate Diploma in Personnel Administration from University of New South Wales and a Bachelor of Arts (Military Studies) from the University of New South Wales.

  • George Riding


    George Riding

    George is responsible for directing and monitoring all aspects related to the financial health of the organization, including treasury, finance, legal, accounting, budgeting and administrative functions. George has previously worked as Head of EMEA Sales Controlling at SAP, where he led the team responsible for driving and implementing best practices, improving visibility through better reporting and supporting EMEA management in maximizing operational profitability and efficiency.

    George joined SAP in the United Kingdom in 2000 as the Financial Accounting Manager and quickly grew to take on a variety of senior roles.

    George is a member of the Chartered Institute of Management Accountants and a graduate from King’s College London.

  • Hannes Liebe


    Hannes Liebe

    Hannes is responsible for marketing, solutions, pre-sales, industry business development, value engineering and business operations. He is primarily focused on ensuring smooth and efficient business operations, supporting the dramatic growth of SAP across the region. Prior to joining SAP MENA, Hannes led the SAP COO organization for the EMEA Emerging Markets, where he delivered outstanding results. His strong leadership, and in-depth knowledge of SAP resulted in many benchmarking achievements. Hannes also led the SAP EMEA Ecosystem & Third Party SW Sales Organization, as well as SAP’s Global Solution Business Development organization and Center of Excellence.

    He holds a double degree in International Business from the Universidad Pontificia Comillas (ICADE) in Madrid and ESB Reutlingen in Germany.

  • Nelly Boustany

    Head of Human Resources, SAP MENA

    Nelly Boustany

    Nelly is responsible for managing HR Business Partners dedicated to supporting all business functions across SAP MENA. She also oversees the wider HR team supporting talent acquisition, HR operations, talent and leadership development, as well as rewards and benefits. She has over 11 years of leadership experience overseeing HR for companies during periods of strategic expansion. Nelly joined SAP after spending more than four years with Nokia Siemens Networks MEA, where she most recently held the position of Talent, Leadership and Organizational Development Manager. In this role, she was responsible for regional recruiting and induction, talent and leadership development, as well as setting the strategy and leading the execution of global initiatives, including leadership workshops and diversity planning.

    Prior to this, Nelly was the HR Manager for Siemens Middle East where she led the HR team for the Mobile Networks Division across the region.

    Nelly received her Bachelor’s Degree in Computer Science from Haigazian University in Beirut, Lebanon, as well as an MBA from Notre Dame University in Lebanon.

  • Patrick Hayati

    Head of General Business & Partner Ecosystem (GB&E), SAP Middle East & North Africa (MENA)

    Patrick Hayati

    Patrick is responsible for expanding the company’s regional ecosystem, driving channels sales, inside sales, partner recruitment, certification, alignment and coverage, and ensuring partner education, enablement and quality delivery. GB&E is a key business pillar, with a focus to strengthen our partner capability to extend the reach across industries, solutions and the region to meet market demands.

    Patrick joins us from Protoz, where he was Vice President of Emerging Markets responsible for developing a channel development program and presence for emerging markets worldwide. In 2013, Patrick held the position of Managing Director for Belkin Ltd where he successfully led their emerging market business to deliver revenue and profitability. Prior to his career at Belkin, Patrick joined McAfee Inc. in 2003 and was quickly promoted to Regional Director, Middle East & Mediterranean. Here, he successfully led their business across 24 countries, building major accounts such as Aramco, while growing revenue across all product lines. He brings with him more than 20 years’ relevant business experience across industry, solutions and the MENA market.

    Patrick holds a BSc. Computer Science degree from the American University in Cairo and is currently pursuing an MBA from Heriot-Watt University.

  • Götz Reinhardt

    Head of Strategic Customer Network (SCN), SAP MENA

    Götz Reinhardt

    Götz is responsible for building long-term and trusted relationships while driving business transformation and differentiation through SAP’s innovative solutions. He brings with him more than 12 years’ experience with SAP including a wealth of industry, solution and sales experience. Prior to joining SAP MENA Götz was Head of Sales LoB and Business Analytics for SAP Germany. Götz first joined SAP Germany as a consultant in the year 2000, for the financial services industry. In 2001, he took on the role of Head of Consulting for the Process and Consumer Industries (PCI). Between 2004 and 2009 he was sales manager within PCI. In 2009 he headed up the Premier Customer Network PCN, financial services Sales in Austria, Germany and Switzerland. Götz also was responsible for direct PCN accounts.

    Götz also holds a degree from Chamber of Industry and Commerce as a Banker and a degree from Chamber of Industry and Commerce as a Trainer. In addition, Götz was Lecturer at the Genossenschaftsverband Hessen/Rheinland-Pfalz/Thüringen e.V. Frankfurt for BANKKOLLEG.

  • Deniz Kilyar

    Head of Cloud & LoB, SAP MENA

    Deniz Kilyar

    Deniz Kilyar, Head of Cloud & Line of Business SAP in Middle East and North Africa (MENA), is responsible for delivering customer value through SAP’s latest innovations within the Cloud & Line of Business portfolio.

    Deniz joins SAP following a 14-year tenure with Oracle where he held several leadership roles across the Middle East region, including the Director for Public Sector, Education and Healthcare, Director for Energy and Utilities, as well as Product Manager for Supply Chain Management. He started his career as Operations Analyst at Coca-Cola in Istanbul.

    Deniz holds an Executive MBA, with focus on General Management and Leadership, from London Business School.

  • Paul Devlin

    Head of SAP Platforms, SAP MENA

    Paul Devlin

    Paul Devlin, Head of SAP Platforms in Middle East and North Africa (MENA), is responsible for delivering customer value through SAP’s latest innovations on Big Data, the SAP Hana and SAP Mobility platforms as well as the SAP Hana Enterprise Cloud. Paul brings with him over 15 years of leadership in Sales and Consulting in the fields of business intelligence, analytics and data warehousing.

    Paul joined SAP from MicroStrategy where he spent two years as UK and Ireland Country Manager. Prior to MicroStrategy, Paul joined SAP as UK Head of Business ByDesign. Prior to SAP, Paul spent 7 years with SAS and held various leadership positions in the UK and USA. Prior to SAS, Paul was Head of National Accounts for Teradata and UK Sales Director for Equifax.

    Paul is currently studying for a Masters in Sales Transformation at Middlesex University. Paul also has advanced Leadership certification from Cranfield University UK and Centre for Creative Leadership in Colorado USA.

  • Sherif Hamoudah

    Head of Strategic Industry: Telco, SAP MENA

    Sherif Hamoudah

    Sherif Hamoudah, Head of Strategic Industry; Telco, SAP Middle East and North Africa (MENA), is responsible for building long term and trusted relationships, managing Sales, Pre sales, Business Development, Marketing strategy and relationships with the Industry top Executives and Analysts.

    Sherif brings with him more than 24 years’ experience leading global and regional sales teams involving; complex software and solution sales as well as to both, direct and indirect channels for mid and large enterprises.

    Sherif joins us from Acision formally (logica/CMG) where he was Executive Vice President and Global Head of Sales and Marketing worldwide. Prior to this in 2009, he held the position of Managing Director/Senior Vice President Middle East, Africa and Pakistan. Prior to his career at Acision, Sherif joined Oracle in 1999 as the Vice President, Telecommunication, Transportation & Media Industry for Middle East and Africa. He have built the Telecom Industry for Oracle. In 1998, he joined Motorola MEA as Marketing Manager and prior this held the position as Sales Manager at IBM/GBM Dubai.

    Sherif holds a Bachelor of Science in Electrical Engineering degree as well as a post graduate Computer Engineering diploma and a Master of Science in Computer Science from the California State University. Sherif holds a Bachelor of Science in Electrical Engineering degree as well as a post graduate Computer Engineering diploma and a Master of Science in Computer Science from the California State University.

  • Melvina Tarazi

    Head of Business Development and Industries, SAP MENA

    Melvina Tarazi

    Melvina is responsible for defining SAP MENA’s industry strategy and directing business development activities through industry-led value management engagements. She brings with her over 20 years of technology and business experience across multiple disciplines and industries globally. Throughout her career, Melvina has worked with C-level executives to leverage information and communications technology (ICT) to solve business challenges and deliver quantifiable ROI. She successfully led multiple IT and consulting organizations across diverse geographies.

    Prior to joining SAP, Melvina held the position of Chief Information Officer at Majid Al Futtaim Group, a leading regional conglomerate with interests in shopping malls, hypermarkets and leisure.

    Melvina has previously spent 18 years with Oracle Corporation in the United States and the Middle East. Her last position with Oracle was to lead the company’s Insight and IT Strategy Group in the MENA region, where she worked with C-level executives to realize business value and drive increased efficiency in core business processes. Prior to that, she held multiple leadership roles in Oracle Consulting (mainly in the US), where she managed and delivered large-scale system implementation projects in the areas of ERP, SCM, eCommerce, CRM, Data Warehouses, Business Intelligence, Case Management, Database Marketing, Claims Management, and Performance Management for Fortune 500 companies and government agencies.

    Melvina holds a Master’s degree in Computer Science and Management Information Systems from MIT and the MIT Sloan School of Management. She also holds a Bachelor’s degree in Computer Science and Engineering from MIT. She currently serves on the Advisory Board of the Information Technology Department at the American University of Dubai.

  • Matt Horenkamp

    Head of Presales MENA, SAP MENA

    Matt Horenkamp

    Matt is responsible for leading the Presales team across the MENA region. This team works with customers to understand their business challenges, determines how our software and technology solutions can enable them to tackle those challenges and then demonstrates the solution to the customer. Matt brings with him more than 13 years of customer facing field experience in SAP. Matt, started his 13 year SAP career in North America as a leading presales Solutions Architect where his drive led him to build a multimillion dollar business as an Industry Principal and then to manage business development professionals as an Industry Director. During the last couple of years he shared his market making best practices with other regions as VP of Strategy & Operations for the global Industry Principal COE and most recently for the Emerging Industry Business Units. Prior to SAP, Matt managed the Latin America channel sales for Drӓger Medical as well as supported several customer campaigns in China and Japan.

    Matt holds a Master of Business Administration from Georgetown University and Bachelor of Arts in International Business and Spanish from Gettysburg College. He has worked or studied in over 30 countries.

  • Selim J. Eddé

    Head of Government Relations, SAP MENA

    Selim J. Eddé

    Selim is responsible for creating strong alignments and driving thought leadership with governments across the region. Selim joined SAP from Cisco where he most recently led the Education vertical in emerging markets as part of the Public Sector organization. In this role, he was responsible for developing country strategies and execution plans on the use of Information and Communication Technologies (ICT) to further the economic and social development, with a particular focus on education. He also developed sustainable business model frameworks for Public Sector organizations to address the specific needs of the emerging markets countries including; ICT initiatives impacting social and economic development. Selim specializes in People-Public-Private Partnerships as well as the alignment of ICT with business objectives.

    Selim holds a Master’s Degree in Management Science from Imperial College, and a Bachelor’s Degree in Engineering from King’s College London.

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