Convert data into key insights and drive intelligent business decisions to maximise ROI
In order to successfully engage with today’s customers, you need more than just the historical data. You need knowledge of "in the moment" customer activity to accurately target and deliver relevant and engaging customer offers and promotions. Develop an enriched customer view by blending together both the implicit and the explicit insights to determine the customer’s true intent at every engagement. Develop an understanding into known customers and also unknown prospects. Be armed with these real-time insights to proactively respond to customers with individualized experiences that are sure to delight.
React quickly and capitalise on market opportunities before they disappear
Do more with less, streamline your marketing operations with greater alignment of your teams and resources. React quickly to market opportunities with real-time market and performance insights, and increase collaboration among internal and external teams. Optimise marketing across channels, customers, and content to drive greater demand and growth.
Engage customers seamlessly across multiple interaction channels
Successful customer engagement should be proactive, tapping into the emotional drivers behind the buying process and delivering relevant customer experiences in real time. Leverage the real-time context of every customer so that you can deliver the best offers and messages across multiple touchpoints. Remarket to prospects based on abandoned shopping carts and web forms or recent online browsing behaviour. Make it easy and compelling for customers to re-engage any step during the buying journey.
Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.
Reimagine the way you do business with SAP Digital Business Services
Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.
Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy.