Make your venue and events more successful with analytical insights into audience and fan engagement
Gain deep insights into fan engagement and behaviour to enhance precision marketing and sponsor investment opportunities. Our venue and event analytics software can help you:
Achieve 360-degree business views across ticketing, concessions, retail, surveying, and social media
Identify your most loyal fans – and fans most likely to churn
Optimise your product offerings and staffing
Support sponsor investment and venue, arena, and stadium management processes
The NEC Group gets people to the show on time
Find out how the group that owns the largest exhibition centre in the UK relies on our business intelligence software to handle up to 60,000 visitors per day and over 500 events per year. By helping fans arrive to the venue smoothly, find parking easily, and stand in shorter lines, The NEC Group aims to provide a positive experience for everyone.
Serve fans better and increase revenue by analysing all ticketing processes
Deliver a positive fan experience by integrating customer data from various data sources and turning that data into valuable insights. With ticketing analytics software from SAP, you can use advanced analytics and interactive data visualisations to:
Gain visibility into pipeline, sales performance, and forecasts in the cloud
Provide your salespeople with accurate, real-time insights into all stages of the sales lifecycle, from the sales pipeline and forecasts to sales planning and performance, with SAP solutions that enable you to:
Condense data to uncover trends, compare sales results, and estimate future performance
Display information from each report in different types of charts
Download reports and run ad hoc analysis, either in a Web browser or in Microsoft Excel
Increase broadcast and media revenue by gaining visibility into real-time data
Implement a unified records system that consolidates data from all external data sources and turns that data into valuable insights with broadcast and media analytics solutions from SAP. Our software can help you:
Leverage a real-time data platform to model large data sets, explore past patterns, and drive faster and more-informed actions
Use advanced analytics and interactive data visualisations to understand and serve your fans and customers better and enable collaborative decision making
Reimagine the way you do business with SAP Digital Business Services
Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.
Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy.
Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.