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Deliver In-Moment Customer Experiences

Create in-the-moment customer experiences and individualized marketing across channels

Engage customers in the right moments. Understand the customer’s context, intents and motivations to make relevant and timely offers and messages that fulfils the customer’s wants and needs. Engage seamlessly through personalised interactions across Web, call centre, storefront, mobile, or social media channels.

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Solution Capabilities

Included Capabilities

Audience Targeting and Segmentation

Optimise targeting for omnichannel campaigns with real-time customer insights

Empower campaign managers to define the best customers and prospects with audience discovery and targeting solutions from SAP. Consume and run optimisation algorithms and apply interactive visualisations to explore customer data quickly. Personalise messaging and campaign offers by using data export definitions. With high-performance customer segmentation, managers have the real-time data they need to optimise customer interactions, response, and conversion rates.

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Customer Loyalty Management

Turn consumers into advocates with multichannel loyalty programs that create relevant, consistent customer experiences

Create targeted loyalty programs that offer relevant and personalised rewards with marketing software from SAP. Build loyalty with incentives and rewards without dropping prices. Maintain a consistent customer experience across multichannel loyalty programs. Close the loop from initial distribution of points to final fulfilment. Include partners in loyalty programs to extend the customer experience. Capture customer behavioural information to continually fine-tune your loyalty program.

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Real-Time Personalisation

Deliver personalised, real-time offers and content through the best channels at the right times

Engage customers at the right moment with relevant offers and messages that influence their purchasing decisions by relying on real-time personalisation software from SAP. Improve customer retention and loyalty while maximising cross- and up-sell opportunities with highly personalised, real-time offers across all channels. Drive revenue by providing a compelling and consistent customer experience. Automatically learn what’s worked and what hasn't for continual insight and improvement.

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Customer Acquisition Through Contact Centers (On Premise)

Personalise services to keep sales pipelines full and flowing

Support high-performing inbound and outbound sales and service with SAP software for customer acquisition through contact centres. By providing tools for agent guidance and contact centre operations, the software helps improve customer data accuracy and enables agents to qualify leads, capture customer and marketing-related data, and conduct sales. Make the contact centre a hub for delivering compelling product and service recommendations that improve revenue and increase market share.

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Web Experience Management

Boost sales by targeting content to customers based on who they are and what they do

Strengthen customer loyalty with marketing software from SAP that manages your customers’ Web experience and takes content personalisation to a new level. Use advanced, behaviour-based personalisation to target customers based not simply on who they are but on what they do. Increase average order size by collecting customer information from all channels and providing a personalised Web shopping experience.

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Social Campaign and Engagement

Manage your brand by responding rapidly to existing customers, and reach new prospects with targeted social engagement

Give customers and prospects the personalised experience they deserve with marketing software from SAP for building social campaigns and engagement. Empower your marketing and customer service teams to collaborate and respond quickly to customer inquiries, issues, or comments on social media channels. Engage your audience with targeted social campaigns that let you reach the prospects you know, as well as unknown prospects with similar identities, behaviour, and interests.

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Take the fast train

Our integrated, quick-to-deploy solutions can get you up and running in a matter of weeks with the functionality you need to rapidly attract prospects, consistently retain customers, and close more deals.

Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 

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Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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