Respond to market signals in real time – with SAP Demand Signal Management
Become truly demand-driven with SAP Demand Signal Management powered by SAP HANA. The in-memory database application automates the entire data upload, cleansing, and harmonisation process. Capture market and retail data, integrate it with business data, and analyse it all in real time – so you can sense and respond to demand signals at record speed.
Because it provides a scalable, centralised demand signal repository for capturing massive volumes of downstream demand data, POS data, and market research. It lets you act on real-time demand signals to optimise inventory levels and boost overall sales and performance. With SAP Demand Signal Management, you can:
Leverage external data to gain deeper market visibility – and respond to demand changes faster
Drive revenue with smarter sales planning and significantly improved forecast accuracy
Minimise lost revenue from out-of-stock situations and failed product launches
Strengthen retailer relationships with highly customised trade promotions and product offerings
Learn how SAP Demand Signal Management can simplify the lives of business users and IT staff:
Demand signal repository
Manage, harmonise, validate, and store huge volumes of demand data in a centralised repository. Get quick and easy access to up-to-date market, retail POS, and master data.
Advanced demand sensing
Leverage advanced analytics, intuitive UIs, and powerful in-memory processing to get a real-time view of demand signals – as well as a comprehensive view of the overall market.
Plan the arrival and monitor the availability of data. Automate the entire data logistic process, from monitoring file systems to analytics – and push into consuming applications to reduce lag.
Check external data for completeness, consistency, correctness, and plausibility – before it can cause time-consuming problems.
Product harmonisation and integration
Identify similar products delivered from different sources, and patch them against your own portfolio. Integrate competitor products into your company’s internal structures.
Location harmonisation and integration
Find similar locations in diverse data types (distributor, POS, etc.) to better manage customer succession and multi-source deliveries.
System requirements for
SAP Demand Signal Management
System and software requirements vary according to specific customer scenarios – please refer to the SAP Demand Signal Management Sizing Guide for details. Also, please see the Product Availability Matrix for the latest information on updates and releases.
Licensing and purchasing options for
SAP Demand Signal Management
The modular structure of SAP Demand Signal Management allows you to license and pay for only the functionality and number of users that you require at any given time. Start with the packages and licenses your organisation needs right now and add more users and functionality as your needs evolve. This product is deployed on-premise and requires a perpetual license.
Contact your local SAP account executive for additional licensing and purchasing options
Beiersdorf has been making popular skincare products for more than a century. Find out how they’re using our demand sensing software to analyse product attributes, collect intelligence, and get deeper insight into market share.
Get the support you need to keep SAP Demand Signal Management running at peak performance. Our experts can help you maximise the value of your software, take advantage of new business models and capabilities, and more.