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SAP CRM: Marketing
Automate your core marketing activities with integrated, on-premise CRM marketing capabilities
Build your customer base and lifetime loyalty – with integrated marketing capabilities in SAP CRM. Our on-premise CRM marketing tools make it easier to segment lists, personalise offers, and deploy cost-effective marketing campaigns.
Why SAP CRM for Marketing?
Because in today’s customer-centric world, you need to differentiate your company – and deliver the right products and offers better and faster than the competition. With marketing capabilities in SAP CRM, you can:
Manage all relevant activities in a single, unified marketing CRM platform
Control and get full visibility into your end-to-end marketing processes
Integrate marketing functions with execution channels to run more effective campaigns
Key marketing capabilities in SAP CRM:
Marketing Resource Management
Align your marketing resources, track marketing spend, and build accountability into all your marketing activities – with efficient marketing resource management tools.
Marketing planning and budgeting
Collaborate on plans and budgets, allocate spend to relevant activities, and report actual costs against each plan.
Integrated marketing calendar
Provide a centralised view of all marketing activities. Filter activities, criteria, and access control for different views.
Marketing program management
Leverage task management, campaign templates, workflows, and approvals to keep marketing activities on track and on budget.
Digital asset management
Store and manage rich media files across your company so you can easily include them in campaigns.
Channel marketing funds management
Organise and distribute marketing funds to your marketing partners.
Segmentation and List Management
Identify and target distinct customer segments in huge volumes of data – using an interactive drag-and-drop interface that displays valuable insights.
Create target groups that span millions of customers, and process segmentation and list queries quickly and accurately.
Leverage intuitive graphical tools to drag and drop key criteria that can help you find and refine customer segments.
External list management
Import large purchased or rented customer lists to use for prospecting campaigns or to enhance existing customer data.
List quality analysis
Use performance reports to analyse spend for external lists, and assess their effectiveness and revenue contributions.
2-Minute Video: Segmentation and List Management
Plan, coordinate, and execute effective marketing campaigns that encourage customer interaction and maximised revenue.
Enable collaborative campaign planning to align resources with activities, and launch coordinated campaigns.
Run dialogue marketing programs using existing customer data to personalise follow-up interactions and build lasting relationships.
Leverage inbound customer interactions to make real-time offer recommendations.
Use low-cost online and email channels to deliver high-volume, personalised, and relevant messages.
5-Minute Demo: Campaign Design
6-Minute Demo: Campaign Execution
Plan, develop, and manage effective loyalty programs that elevate customer allegiance.
Set up and manage loyalty programs that include status levels, tier groups, point accruals, and redemption.
Reward rules managementCreate and maintain loyalty rules and conditions to determine which customer actions warrant reward points and deductions.
Advanced membership handling
Support card handling and organisational, temporary, and instant memberships to boost program acquisition.
Robust and flexible rule design environment
Design program rules and offers using templates, decision tables, and graphical flows.
Partner managementEnable end-to-end partner handling, point billing and settlement, and application integration.
3-Minute Demo: Loyalty Management Collapse
Generate, prioritize, and automatically send highly qualified leads to the right sales agents and third-party partners – to help boost conversion rates.
Generate leads from multiple interaction points, including call centre and sales agents and online and email channels.
Create a centralised, consistent lead generation process to capture highly-qualified leads and boost closure rates.
Automate the process for assigning leads to the most qualified agents, including those in partner organisations.
Get insights into the lead management process. And monitor leads throughout their lifecycle, from generation through to conversion.
4-Minute Demo: Lead Management
Sales Contract Management
Empower your sales organisation to work collaboratively with customers to develop and revise contracts throughout the contract lifecycle.
Contract managementCreate and manage customised contracts and long-term agreements, create follow-up sales documents, and apply long-term contracts.
Collaborative contract negotiationNegotiate new contracts until terms are agreed upon, guide customers through product selection, and send contracts to suppliers.
2-Minute Demo: Sales Contract Management
Take advantage of powerful marketing analytics – including operational reporting, dashboards, advanced analytics, and predictive modelling.
Leverage data mining tools and predictive behaviour models to get insights into customer profiles, purchases, profitability, and segments.
Identify the best channels and offers for a given target group to maximise revenue and reach profitability targets.
Measurement and reporting
Measure marketing effectiveness by using a variety of templates to track and analyse results for campaigns and lead generation.
Marketing performance dashboard
Provide executives with a view of all relevant marketing activities to ensure goals and targets are being met.
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