Drive operational excellence across your entire
marketing organization

Gain real-time visibility into all your marketing plans, processes, and outcomes – with tools to help boost your marketing performance.

  • Base decisions on timely performance and budget data
  • Expedite marketing development processes
  • Better coordinate demand-generation activities with sales

Find out how we can help you drive customer demand ›

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  • A group of skydivers operating as a single unit to achieve excellence
 

Featured Resources

 
Field worker uses protective gear from Sperian Protection to stay safe on the job

Sperian Protection: Boosting Customer Insights

Read how Sperian Protection, a protective gear manufacturer for industrial workers, is using SAP CRM to maximize revenue-generating opportunities, gain greater insights into its client base, and improve sales and marketing processes.

Read the success story ›

Bayer MaterialScience improves sales, distribution, and service processes

Bayer MaterialScience: Streamlining Operations

Find out how this plastics giant is adjusting to market trends, global customers, and stiff competition by streamlining its operations with SAP software. See how the company is using our CRM application to gain real-time insight into its sales, distribution, and service processes.

Read the success story ›

Clerk using a price scanner

Valpak: Leveraging Accurate Forecasting

Discover how Valpak is using SAP software to gain greater insight into pipeline activities and provide accurate, real-time revenue forecasts to senior executives. Hear what Valpak's employees have to say about the intuitive system functionality of SAP CRM and its ease of adoption.

Watch the customer video ›

We can help.

Want to learn more about SAP for marketing?

Solutions for Marketing

Expand All »

  • CRM Marketing

    Plan, execute, and analyze your marketing programs – with support for everything from campaign management to loyalty
    marketing and analytics.


    • Drive demand with timely, targeted marketing messages across all channels
    • Identify and target high-value customers, while building loyalty
    • Get the most value from your marketing spend and resources

    Demo: Enabling Customer Loyalty Management ›

    CRM Marketing

    More»

  • Business Analytics

    Turn to business analytics to access the information you need – from anywhere and from all types of sources – to drive business insight and regulatory compliance.


    • Quickly access trusted business information relevant to your needs
    • Confidently make decisions that balance risk and opportunities
    • Respond appropriately by using timely information, collaborative processes, and best practices

    White Paper: Creating Superior Customer Value with Operational Intelligence ›

    Business Analytics from SAP

    More»

  • Digital Asset Management

    Find, manage, use, and distribute media content – including movie clips, audio files, flash animations, PDFs, and other digital assets.


    • Ensure brand compliance throughout your media content
    • Manage all your digital assets with one point of management and workflow integration
    • Integrate rich media into your business opportunities

    SAP Digital Asset Management by OpenText

    More»

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