Turn your marketing vision into reality

Gain insight, build loyalty, and drive
operational excellence

Deliver a consistent customer experience across all touch points with marketing software that helps you meet the demands of increasingly savvy customers. Boost customer loyalty while making the most of your marketing budget – with better segmentation, personalized offers, and cost-effective marketing campaigns.

The potential benefits?

  • Greater customer insight
  • Increase retention
  • Higher return on marketing investment
  • Streamline processes
  • Increased customer loyalty
Learn why the EVP of Marketing at Lionsgate Entertainment runs SAP ›
Marketing management professional working with marketing software
Explore our solutions

We have the tools you need to be successful in your line of business.

Customer with purchases based on a customer loyalty program

Create Winning Loyalty Programs

Plan and execute customer engagement programs that build loyalty, effectively manage memberships and rewards, and interact with customers across multiple channels – including the Web – with our end-to-end loyalty management functionalities.

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Pacific Coast Feather Company gains customers by improving marketing management

Pacific Coast Feather: Increased Sales by 30%*

Find out how this pillow, comforter, and feather bed manufacturer drastically increased sales and boosted marketing ROI by tapping into a new, high-volume market – with help from SAP CRM.

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Shopper in store managed by using SAP marketing software

Layby: Reduced Manual Processes by up to 95%*

Hear how Layby Services Australia equipped managers with daily business intelligence to create more targeted marketing plans – and eliminated nearly all of its manual processes – with our marketing software for small and medium enterprises.

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SAPPHIRE NOW + ASUG Annual Conference

SAPPHIRE NOW from Orlando Online Replays

Watch analytics sessions to gain real-time customer insight and run like never before.

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*All implementation results are for informational purposes only and the examples provided while based on actual SAP customers' experiences do not represent commitments or guarantees by SAP and/or its partners. Actual pricing, costs, and implementation results may vary, based on customer-specific requirements and needs. The only warranties for SAP products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.