Market to an audience of one – and drive engagement – with our CRM marketing software

Deliver seamless, personalized customer engagements at every stage of the customer journey – across every channel – with CRM marketing software from SAP. Gain unprecedented customer insight from Big Data analytics – and leverage that intelligence to increase lead generation and brand loyalty through email marketing, content marketing, social marketing, and more.

  • Create a unified view of the customer to improve target marketing, customer loyalty, and personalization
  • Run advanced marketing analytics to gain deeper insight into customer behavior and motivation
  • Use data-driven marketing to identify and react faster to opportunities before they disappear
  • Boost engagement across all digital marketing channels, e.g. email marketing and social marketing
  • Enable real-time marketing with increased transparency and internal collaboration
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Deliver a Frictionless Customer Experience

The best possible customer experience is frictionless – which means it imposes no burden on the customer, and the customer gets his need met with as little effort as possible. In this video, experts Don Peppers and David Cooperstein explain the relationship between friction, customer loyalty, and CMOs.

Managers creating a marketing campaign

See the Future with a CRM "Crystal Ball"

SAP Customer Engagement Intelligence is a suite of CRM applications for the sales, marketing, and customer service lines of business powered by SAP HANA. Use this business intelligence software to gain deeper insight into customers, fine-tune segmentation, and improve campaign effectiveness.

Shoppers having a positive customer experience online

6 Must-Haves for a Better Customer Experience

Discover the six essential factors needed to deliver stronger customer experiences across your organization. This Bloomberg research report is based on in-depth interviews with top marketing practitioners and experts – on how to run better digital marketing campaigns and increase customer engagement.

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* Source: The CMO Council
** Source: McKinsey
*** Source: The CMO Council