Gartner names SAP a leader in marketing resource management

SAP has been recognized as a leader in Gartner’s Magic Quadrant for Marketing Resource Management (MRM). Vendors were assessed based on their ability to support each of the 5 MRM competency areas: 1) strategic planning and financial management 2) creative production management 3) digital asset, content, and knowledge management 4) marketing fulfillment and 5) MRM analytics. Check out the full report for details.

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How To Get Leads With Content Marketing

12-lug-2013

When you ask marketing leaders about their biggest challenges, demand generation is almost always at the top of the list. But did you know that more than 60% of the business decision making process is complete before buyers reach out to a vendor or visit a vendor website? And, did you also know that 90% of c-level decision makers are not answering cold-call email and phone calls?

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Aberdeen: Best in Class Marketers Drive Loyalty

For most marketing and sales organizations, one of the biggest barriers to sustainable growth is also the very source of revenue: creating and maintaining profitable, long-term relationships with key customers. With budgets tight, what are the best process and technology investments that will yield the strongest results? Learn what Aberdeen uncovered.

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Aberdeen: Integrating Analytics with Marketing

One of the top challenges facing companies with Customer Experience Management initiatives is integrating customer insights with existing business activities, like marketing. This research reveals that companies using SAP software are more likely to use analytics as part of the sales, marketing, and service activities. Find out how these companies compare to their peers.