Tap big data insights with our marketing software

Gain unprecedented market insight from big data, orchestrate customer experiences across all interaction channels, and streamline marketing processes – with marketing software from SAP. Our cutting-edge technology can help you accurately predict customer needs, deliver 1:1 personalized offers in real time, boost engagement across all channels – and react quicker to market opportunities.

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Download the research

Discover Marketing's key skills to compete: read the research realized by SDA Bocconi.

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Connecting with the Digital Customer

Today’s connected customers leave their digital footprint wherever they go. How can you capitalize on the information they leave behind? Read the 1:1 Executive Dialogue between industry guru Don Peppers and thought leader Julie Roehm for advice on how to connect the dots between customer experience and business performance.

Pacific Coast Feather company gains customers by improving marketing management

Driving Better 1:1 Marketing

Societe de Transport de Montreal is the city’s public transport service company, carrying over 400 million passengers per year. Watch Pierre Bourbonniere discuss how SAP helped the company transform its one-on-one marketing strategies.

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Gain an Edge With SAP Technology

Sprint past the competition with the latest innovations from SAP. No matter your line of business, we can help you harness powerful cloud, in-memory, analytics, and mobile technologies – to seize new opportunities and rapidly adapt to change.

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Welcome to the Community

Visit the SAP Community Network (SCN) for the latest news, insights, videos, and blogs related to your line of business.