Tap big data insights with our marketing software

Gain unprecedented market insight from big data, orchestrate customer experiences across all interaction channels, and streamline marketing processes – with marketing software from SAP. Our cutting-edge technology can help you accurately predict customer needs, deliver 1:1 personalized offers in real time, boost engagement across all channels – and react quicker to market opportunities.

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Download the research

Discover Marketing's key skills to compete: read the research realized by SDA Bocconi.

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Real-Time, Relevant & Engaged Marketing

Learn in this report by the Harvard Business Review how analytics will deliver a real-time, relevant, and engaged customer experience strategy to better align between marketing and IT.

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Stronger Customer Experience

Discover six essential factors in this Bloomberg research paper based on interviews of top practitioners and industry experts for tips and useful advice for companies embarking on customer experience initiatives.

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Predictive Analytics for Marketing

SAP Predictive analytics for marketing gives you the agility, insight, and ease of use you need to provide an exceptional customer experience.

Predicting What Your Customers Want

Predicting What Your Customers Want

How analytics can deliver powerful results and translate into significant revenue.

First Rule of Marketing: Focus on Your Audience

Everyday if you read you will hear a lot of experts, consultants and pundits share their tutelage about what makes for great marketing. Some may tell you...

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Future of Marketing: Big Data with Human Intuition

Yet big data and technology are clearly revolutionizing marketing. Gartner predicts that CMO’s will soon be spending more on IT than CIO’s...

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Digital Transformation

The paradox of the digital era is this: As the power of the individual increases, so too does her vulnerability. The business response to “digitalization” of our lives is known as Digital Transformation...

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Engaging with an Audience of One

Your customers must be an audience of one, where every part of your company is focused on their needs, their desires, and their successes...

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