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5-Year Summary*

SAP Group

€ millions, unless otherwise stated   2015   2014   2013   2012   2011
Revenues                    
Cloud subscriptions and support (IFRS)   2,286   1,087   696   270   18
Non-IFRS adjustments   10   14   61   73   0
Cloud subscriptions and support (non-IFRS)   2,296   1,101   757   343   18
Software licenses and support (IFRS)   14,928   13,228   12,809   12,532   11,012
Non-IFRS adjustments   2   5   21   9   27
Software licenses and support (non-IFRS)   14,930   13,233   12,830   12,540   11,038
Cloud and software (IFRS)   17,214   14,315   13,505   12,801   11,030
Non-IFRS adjustments   11   19   82   81   27
Cloud and software (non-IFRS)   17,226   14,334   13,587   12,883   11,057
Services (IFRS = non-IFRS)   3,579   3,245   3,310   3,421   3,203
Total revenue (IFRS)   20,793   17,560   16,815   16,223   14,233
Non-IFRS adjustments   11   19   82   81   27
Total revenue (non-IFRS)   20,805   17,580   16,897   16,304   14,260
                     
Operating expenses                    
Cost of cloud subscriptions and support2) (IFRS)   1,022   481   314   NA   NA
Non-IFRS adjustments2)   -232   -88   -97   NA   NA
Cost of cloud subscriptions and support2) (non-IFRS)   789   393   218   NA   NA
Cost of software licenses and support2) (IFRS)   2,291   2,076   2,056   NA   NA
Non-IFRS adjustments2)   -283   -258   -263   NA   NA
Cost of software licenses and support2) (non-IFRS)   2,008   1,818   1,793   NA   NA
Cost of cloud and software (IFRS)   3,313   2,557   2,370   2,339   1,948
Non-IFRS adjustments   -516   -346   -360   -411   -285
Cost of cloud and software (non-IFRS)   2,797   2,211   2,011   1,929   1,663
Cost of services (IFRS)   3,313   2,716   2,660   2,734   2,406
Non-IFRS adjustments   -180   -125   -128   -132   -33
Cost of services (non-IFRS)   3,133   2,590   2,533   2,602   2,373
Total cost of revenue (IFRS)   6,626   5,272   5,031   5,073   4,354
Non-IFRS adjustments   -696   -471   -487   -542   -318
Total cost of revenue (non-IFRS)   5,930   4,801   4,543   4,531   4,036
Research and development (IFRS)   2,845   2,331   2,282   2,261   1,935
Research and development (as a percentage of total revenue, IFRS)   13.7   13.3   13.6   13.9   13.6
Research and development (as a percentage of total operating expenses, IFRS)   17.2   17.6   18.5   18.6   20.7
Sales and marketing (IFRS)   5,401   4,304   4,131   3,912   3,083
General and administration (IFRS)   1,048   892   866   949   715
Depreciation and amortization (IFRS)   1,289   1,010   951   863   724
Profits and Margins                    
Cloud subscriptions and support margin2) (as a percentage of corresponding revenue, IFRS)   55.3   55.8   54.8   NA   NA
Cloud subscriptions and support margin2) (as a percentage of corresponding revenue, non-IFRS)   65.6   64.3   71.2   NA   NA
Cloud and software margin (as a percentage of corresponding revenue, IFRS)   80.8   82.1   82.4   81.7   82.3
Cloud and software margin (as a percentage of corresponding revenue, non-IFRS)   83.8   84.6   85.2   85.0   85.0
Services margin (as a percentage of corresponding revenue, IFRS)   7.4   16.3   19.6   20.1   24.9
Services margin (as a percentage of corresponding revenue, non-IFRS)   12.5   20.2   23.5   23.9   25.9
Total gross margin (as a percentage of total revenue, IFRS)   68.1   70.0   70.1   68.7   69.4
Total gross margin (as a percentage of total revenue, non-IFRS)   71.5   72.7   73.1   72.2   71.7
Operating profit (IFRS)   4,252   4,331   4,479   4,041   4,884
Non-IFRS adjustments   2,095   1,307   1,003   1,150   -171
Operating profit (non-IFRS)   6,348   5,638   5,482   5,192   4,713
Operating margin (as a percentage of total revenue, IFRS)   20.5   24.7   26.6   24.9   34.3
Operating margin (as a percentage of total revenue, non-IFRS)   30.5   32.1   32.4   31.8   33.1
Financial income, net   -5   -25   -66   -72   -42
Profit before tax (PBT)   3,991   4,355   4,396   3,796   4,767
PBT margin (as a percentage of revenues)   19   25   26   23   33
Income tax expense   -935   -1,075   -1,071   -993   -1,331
Profit after tax   3,056   3,280   3,325   2,803   3,437
Return on equity (profit after tax in percentage of average equity)   14   18   22   21   31
                     
Non-IFRS Adjustments                    
Revenue adjustments   11   19   82   81   27
Adjustment for acquisition-related charges    738   562   555   537   447
Adjustment for share-based payment expenses   724   290   327   522   68
Adjustment for restructuring   621   126   70   8   4
Adjustment for TomorrowNow and Versata litigation   0   309   -31   0   -717
                     
Segment results                    
Applications, Technology & Services Segment                    
Segment revenue2)   19,126   16,871   16,386   NA   NA
Gross margin2) (as a percentage of corresponding revenue, IFRS)   72   73   74   NA   NA
Segment profit2)   7,918   7,099   7,056   NA   NA
Segment margin2) (Segment profit as a percentage of Segment revenue, IFRS)   41   42   43   NA   NA
SAP Business Network Segment                    
Segment revenue2)   1,614   644   460   NA   NA
Gross margin2) (as a percentage of corresponding revenue, IFRS)   67   66   65   NA   NA
Segment profit2)   312   105   99   NA   NA
Segment margin2) (Segment profit as a percentage of Segment revenue, IFRS)   19   16   22   NA   NA
                     
Liquidity and cash flow                    
Net cash flows from operating activities   3,638   3,499   3,832   3,822   3,775
Net cash flows from investing activities   -334   -7,240   -1,781   -5,964   -1,226
Net cash flows from financing activities   -3,356   4,298   -1,589   -194   -1,176
Free cash flow   3,001   2,762   3,266   3,281   3,330
Free cash flow as percentage of total revenue   14   16   19   20   23
Cash conversion rate (net cash flows from operating activities as a percentage of profit after tax)   119   107   115   136   110
Cash and cash equivalents   3,411   3,328   2,748   2,477   4,965
Short-term investments   148   95   93   15   636
Group liquidity (cash and cash equivalents/short-term investments/restricted cash)   3,559   3,423   2,841   2,492   5,601
Financial debts (due to banks, private placements, bonds)   9,174   11,093   4,308   4,994   3,965
Net liquidity   -5,615   -7,670   -1,467   -2,502   1,636
Days sales outstanding (DSO, in days)   71   65   62   59   60
                     
Assets, equity and liabilities                    
Trade and other receivables   5,362   4,443   3,962   4,006   3,577
Total current assets   9,739   8,999   7,351   6,928   9,628
Total non-current assets   31,651   29,566   19,739   19,378   13,313
Deferred cloud subscriptions and support revenue (IFRS)   957   689   443   317   4
Total current liabilities (including deferred income)   7,867   8,574   6,347   6,546   6,199
Total non-current liabilities (including deferred income)   10,228   10,457   4,695   5,627   4,053
Total equity (including non-controlling interests)   23,295   19,534   16,048   14,133   12,689
Total assets   41,390   38,565   27,091   26,306   22,941
Equity ratio (total equity as a percentage of total assets)   56   51   59   54   55
Debt ratio (total liabilities3) as a percentage of total assets)   44   49   41   46   45
Investments in goodwill, intangible assets or property, plant, and equipment (including capitalizations due to acquisitions)   676   8,636   1,813   6,939   657
                     
Key SAP Stock Facts                    
Issued shares8) (in millions)   1,229   1,229   1,229   1,229   1,228
Earnings per share, basic (in €)   2.56   2.75   2.79   2.35   2.89
Earnings per share, diluted (in €)   2.56   2.74   2.78   2.35   2.89
Dividend per share4) (in €)   1.15   1.10   1.00   0.85   1.10
Total dividend distributed4)   1,378   1,315   1,194   1,013   1,310
Total dividend distributed as a percentage of profit after tax4)   45   40   36   36   38
SAP share price8) (in €)   73.38   58.26   62.31   60.69   40.85
SAP share price – peak (in €)   74.85   62.55   64.80   61.43   45.90
SAP share price – low (in €)   54.53   50.90   52.20   41.45   34.26
Market capitalization8) (in € billions)   90.18   71.60   76.50   74.70   50.20
Return on SAP shares5) 1-year investment period (as a percentage)   25.87   -4.80   4.20   52.10   8.70
Return on SAP shares5) 5-year investment period (as a percentage)   13.99   13.90   21.80   13.10   1.70
Return on SAP shares5) 10-year investment period (as a percentage)   6.72   7.40   7.90   13.80   2.20
                     
Employees and personnel expenses                    
Number of employees6), 8)   76,986   74,406   66,572   64,422   55,765
Number of employees, annual average6)   75,180   68,343   65,409   61,134   54,346
Number of employees in research and development6), 8)   20,938   18,908   17,804   18,012   15,861
Personnel expenses   10,170   7,877   7,489   7,286   5,880
Personnel expenses – excluding share-based payments   9,446   7,587   7,162   6,764   5,812
Personnel expenses per employee – excluding share-based payments (in € thousands)   126   111   109   111   107
Women working at SAP (as a percentage)   31   31   31   30   30
Women in management8) (total, as a percentage of total number of employees)   23.6   21.3   21.2   20.8   19.5
Women managing managers7), 8) (as a percentage)   19.2   15.9   14.3   14.5   13.5
Women managing teams7), 8) (as a percentage)   25.3   23.3   21.7   21.1   20.5
Employee Engagement Index (as a percentage)   81   79   77   79   77
Business Health Culture Index13) (BHCI, as a percentage)   75   72   67   66   65
Employee retention (as a percentage)   91.8   93.5   93.5   94.0   92.8
Total turnover rate (as a percentage)   11   9   8   7   9
                     
Customer                    
Customer Net Promoter Score9), 12) (as a percentage)   22.4   19.1   12.1   8.9   NA
                     
Environment                    
Net Greenhouse gas emissions (in kilotons)   455   500   545   485   490
Greenhouse gas emissions per employee6) (in tons)   6.0   7.3   8.3   7.9   9.0
Greenhouse gas emissions per € revenue (in grams)   21.9   28.4   32.4   30.0   34.4
Total energy consumption (in GWh)   965   920   910   860   860
Energy consumed per employee6) (in kWh)   12,500   13,400   13,900   14,000   15,700
Data center energy consumed (in GWh)   249   179   173   160   154
Data center energy per employee6), 10) (in kWh)   NA   NA   2,633   2,598   2,824
Data center energy per € revenue11) (in kWh)   12   10   NA   NA   NA
Renewable energy sourced (as a percentage)   100   100   43   51   32

*) Amounts for 2011 to 2015 according to IFRS, unless otherwise stated.

2) 2012 and 2011 amounts are not available.

3) As sum of current and non-current liability.

4) 2015 numbers are based on the proposed dividend for 2015 and on 2015 closing level of treasury stock.

5) Average Annual Return. Assuming all dividends are reinvested.

6) Full-time equivalents.

7) Relates to different levels of management position.

8) Numbers based on at year-end.

9) In 2012, we adopted a new methodology for measuring customer loyalty: Net promoter score (NPS). There are therefore no comparable NPS values for years prior to 2012.

10) Due to the integration of cloud capacity of external non-SAP data centers normalizing energy consumption against SAP employees becomes meaningsless. KPI discontinued.

11) Data center energy consumption normalized against € revenue combines a relative measure of required energy to develop and operate solution in internal and external data center.

12) The 2015 Customer NPS is not fully comparable to the prior year’s score.

13) The BHCI score for 2014 was recalculated from 70% to 72% based on two updated questions in the people survey concerning work-life balance.

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