Insight and innovations services from SAP enable you to achieve operating excellence by developing actionable recommendations based on your data, accelerating value realization, and providing industry knowledge and deep scientific expertise. We provide you with industry-leading solutions for a high return on investment and shortened time to value.

Our team delivers highly-specialized decision support modeling, simulation, and optimization services so that you can exceed your business objectives. Our ground-breaking capabilities are offered on a one-time or ongoing basis and extend from thought leadership through innovation, piloting, and global delivery. Read "Value-Driven Merchandising with Demand Insight Services" (PDF) to learn more.

Fashion Markdown Optimization
The fashion markdown optimization service enables retailers to make more-informed markdown pricing decisions. The heart of this service is mathematical modeling of the retailer's POS and inventory data to quantify and forecast shopper demand. Our patent-pending models and optimization science assist retailers in knowing when to keep the current price, when to cut the price, and by what discount, so that they can maximize revenue and units sold during the markdown period.

Price Optimization Strategies
Our retail experts can help your meet and exceed your business objectives by utilizing your point-of-sale data to determine optimal pricing. These services are tailored to address the critical business challenges of the retail industry, providing cutting-edge solutions to short life-cycle fashion retailers and hardlines retailers, such as grocery and D.I.Y.

Key Value Item Strategy Development
The key item insight service takes the guesswork out of achieving your merchandising and financial objectives. Leveraging your point-of-sale data, insight and innovations experts rank the products that can best impact your margins, revenue, and price image; quantify the opportunities; and provide actionable recommendations. Read "Key Item Insight to Drive Merchandising Excellence" (PDF) to learn more.

Zone Optimization
The zone optimization service aligns your zones with customer demand to extend the financial opportunities of your business. The service evaluates, quantifies, and recommends price zone scenarios that enable you to evaluate and endorse the zone strategy that maximizes profits, while balancing business constraints. Read "Zone Optimization to Extend Your Financial Opportunities" (PDF) to learn more.

Innovation and Thought Leadership
Partnering with you to understand your current strategies and business challenges, our team delivers innovative, tailored solutions that help you reach your goals. Past examples of innovation solutions include future store site selection, size optimization, assortment optimization, and mobile enablement.

Modeling and Forecasting
Modeling and forecasting services provide deep insights into understanding your shopper demand by modeling historical point-of-sale data and forecasting long-term performance. These services target a wide spectrum of retailer business objectives. The market basket insight service, for example, helps you grow market basket size and profit by quantifying the effects of affinity sales, cannibalization, and promotional lift. Read "Market Basket Insight to Grow Revenue" (PDF) to learn more.