You don't – and shouldn't – make important investments without gathering relevant information first. Business management software decisions are no different. When you consider SAP software for your retail company, it's a great idea to gather reliable outside information. We've assembled the following reports, studies, and white papers so you can hear what industry and software experts think about our business solutions.
|
|
Get an outside perspective on how SAP can help you solve business challenges specific to retailers. Analyst reports illustrate how SAP business management software can help you accelerate revenue across all channels and achieve supply and demand balance.
WHITE PAPERS:
Intelligent Merchandising: Creating a Unique Shopping Experience, Part One, Understanding the Customer
With customers bombarded with so many products and experiences, it's the brave retailer who can claim to offer anything unique in the way of merchandising or customer service. So how do retailers provide fresh and relevant shopping experiences? This paper reviews a recent survey that highlights the roles good data acquisition, strategic data sharing, and aggressive employee evaluation play in understanding the retail customer. The Economist Intelligence Unit (2007)
 Read the white paper (PDF). Log-in required.
Success in Fashion Retailing
Fashion retailers and manufacturers can win the battle for customers' hearts and wallets by understanding changing desires and needs, anticipating demand fluctuations and responding appropriately, and inspiring consumers with products that meet their expectations. This paper reviews the current and future states of customer-centric retailing – and identifies key competencies for success. Read the white paper (PDF). Log-in required.
|