By applying proven demand models to your point-of-sale data, the demand insight services from SAP provide strategic retail intelligence that balances performance objectives with shopper needs. Available on a one-time or ongoing basis, these services enable you to achieve merchandising excellence by generating strategic recommendations, accelerating value-added decision making, and delivering long-term shopper value. Read "Value-Driven Merchandising with Demand Insight Services" (PDF, 234 KB) to learn more.

Key Value Item Strategy Development
The key item insight service from SAP takes the guesswork out of achieving your merchandising and financial objectives. Leveraging your point-of-sale data, SAP retail experts identify and rank the products that can best impact your margins, revenue, and price image. Read "Key Item Insight to Drive Merchandising Excellence" (PDF, 121 KB) to learn more.

Zone Optimization
The zone optimization service from SAP can align your zones with shopper demand to extend the financial opportunities of your retail business. The service enables you to evaluate and endorse zone recommendations that maximize profits while balancing business constraints. Read "Zone Optimization to Extend Your Financial Opportunities" (PDF, 107 KB) to learn more.

Market Basket Insight
The market basket insight service from SAP strengthens your merchandising strategies. By leveraging your transaction log data, the service helps you grow market basket size and profitability by quantifying the effects of affinity sales, cannibalization, and promotional lift. Read "Market Basket Insight to Grow Revenue" (PDF, 123 KB) to learn more.

Current Activities in Retail Innovation

Discover why SAP is the world's leading provider of business software, and why we're so committed to a policy of strategic innovation for the retail industry. SAP's Demand Insight & Innovations team is leading the way with ground-breaking research in the following areas:

• Site assessment
• Softlines markdown optimization
• Affinity and aggregation modeling