Today, retailers face and array of challenges – from a growing number of competitors, sales channels, and product choices, to an increasingly well informed consumer base. So how can you differentiate to attract new customers, and keep your current customers satisfied?

With a flexible IT environment that leverages enterprise service-oriented architecture, you can build a business process platform tailored to your needs. As a result, you'll be empowered to identify the areas where you can improve and innovate to stay ahead of the competition – and react quickly to the rapidly-changing modern retail landscape.

Discover how you can rapidly model and deploy innovative business processes using:

• Business process platform – Incorporates business applications, ready-to-use enterprise services, process components, and a technology platform with integration and composition capabilities.
• Enterprise service-oriented architecture – Is a blueprint for a flexible IT solution that leverages open standards and exposes business functionality as enterprise services (technically, Web services) that can be easily re-assembled to compose innovative business solutions.

Real-Life Business Innovation

• Customer success stories – Read real-life examples of how customers in the fabricated metals industry benefit from their business process platform today.
• Branded Banking Services – Visit the SAP Community Network to learn how SAP enables retail customers to connect with banks and professional service providers through a business process platform.

Building Business Innovation

• Enterprise services for retail – Visit the Enterprise Services Workplace (ES Workplace) for SAP for Fabricated Metals and explore the enterprise services available for fabricated metals processes. Hosted by SAP, the ES workplace lets you navigate from core industry processes down to details about related enterprise service definitions.
• Enterprise SOA in community – Learn about, test drive, define, and develop enterprise services in SAP's community area dedicated to enterprise SOA. Whether you are just getting started with enterprise services or ready to start building, the community network provides information and the means to collaborate with others on the topic.