Hardlines Companies
The Business Process of Multichannel Retailing
SAP for Retail solutions cover the key processes in multichannel retailing, including:
- Store operations management – SAP solutions support store processes centrally via browser-based, in-store access, allowing you run more profitable stores.
- Customer loyalty management – Using a database of customer purchasing history, demographic details, and planned promotions, you can provide the right incentives to keep customers buying and generate their loyalty.
- Workforce management – SAP for Retail provides a centrally directed solution to track staff time and attendance and maximize staff productivity through effective scheduling in each store.
Multichannel retailing is enabled with SAP applications such as SAP Customer Relationship Management, SAP ERP, and SAP Multisite Workforce Deployment. To find out how these applications can improve your multichannel retailing, please complete the "Contact SAP" form and request information about customer relationship management, enterprise resource planning, or industry applications.