SAP for Oil & Gas solutions provide comprehensive support for key marketing and retailing activities, including:

• Marketing planning and execution – With SAP solutions, you can design, execute, coordinate, and monitor all marketing initiatives. You can create personalized and segment-specific campaigns and monitor enterprisewide profitability at the program, product, customer, and partner levels.
• Sales planning and account management – SAP solutions enable you to streamline your sales planning and promote your most profitable products to your most profitable customers. You can also segment customers and target segments with well-differentiated products and services.
• Opportunity-to-cash management – SAP solutions provide complete visibility into opportunities – enabling you to convert them into contracts or customer orders. You can take orders, create proposals, determine pricing, check product availability and customer credit, and manage and track contracts across all interaction channels.
• Customer service – With SAP solutions, you can deliver superior service through multichannel interaction centers, including Web-based customer self-services. You can also ensure optimum customer service levels with powerful tools to analyze service performance.
• Terminal management – SAP solutions enable you to monitor goods movements and compare stock levels in terminal tank farms. By implementing terminal automation systems, you can optimize internal processes for taking orders and managing tank stocks and shipments.
• Hydrocarbon products transportation – With SAP solutions, you can plan and execute bulk and packaged-products shipments. You can calculate freight costs for bulk and non-bulk shipments with evaluated receipt settlement for invoice processing with carriers. You can also use end-of-day data collation to consolidate actual delivery quantities with scheduled quantities.
• Service station fuel management – SAP solutions enable you to derive fuel sales quantities from point-of-sale (POS) data or calculate them from meter readings that are reconciled with physical dip readings. You can analyze and adjust fuel pricing throughout retail networks to remain competitive.
• Convenience retailing – With SAP solutions, you can manage pricing and promotions, merchandising activities, and accounting at stores and headquarters. You can use POS data to analyze customer loyalty, and store employees can access the system at headquarters to optimize store operations.

Downstream marketing and retailing is enabled with SAP applications such as SAP Customer Relationship Management and SAP Oil & Gas Secondary Distribution. To find out how these applications can help you improve your downstream marketing and retailing, please complete the "Contact SAP" form and request information about customer relationship management or industry applications.